Japan - Automotive Sales volume, 2024
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Flash report, Automotive sales volume, 2024
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sep. Oct. Nov. Dec.
Flash report, March 2024
Apr 1, 2024
*The preliminary data include the sales volume of tractors and cranes made in Japan.The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.
Japanese new vehicle sales in March decreased 21.1% y/y to 451.4K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in March 2024 decreased 21.1% to 451,444 units. Sales with engine displacements above 660cc decreased 19.9% to 303,216 units. Vehicles with engine displacements below 660cc also decreased 23.6% to 148,228 units.
Total sales from January to March decreased 18.1% to 1,131,140 units.
Sales of new vehicles
| Mar. 2024 | Mar. 2023 | Y-o-Y | Jan.-Mar. 2024 | Jan.-Mar. 2023 | Y-o-Y | |
|---|---|---|---|---|---|---|
| Non-mini vehicles | 303,216 | 378,557 | -19.9% | 746,911 | 877,891 | -14.9% |
| Mini Vehicles | 148,228 | 193,937 | -23.6% | 384,229 | 503,667 | -23.7% |
| Total | 451,444 | 572,494 | -21.1% | 1,131,140 | 1,381,558 | -18.1% |
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota | 123,761 | 40.8% | 192,058 | 50.7% | -35.6% | 323,757 | 43.3% | 457,302 | 52.1% | -29.2% |
| Honda | 45,585 | 15.0% | 32,706 | 8.6% | 39.4% | 107,625 | 14.4% | 71,487 | 8.1% | 50.6% |
| Nissan | 36,107 | 11.9% | 36,503 | 9.6% | -1.1% | 87,453 | 11.7% | 83,235 | 9.5% | 5.1% |
| Suzuki | 16,550 | 5.5% | 14,632 | 3.9% | 13.1% | 39,918 | 5.3% | 36,615 | 4.2% | 9.0% |
| Mazda | 11,509 | 3.8% | 20,950 | 5.5% | -45.1% | 28,095 | 3.8% | 47,779 | 5.4% | -41.2% |
| Subaru | 10,022 | 3.3% | 10,373 | 2.7% | -3.4% | 25,174 | 3.4% | 23,528 | 2.7% | 7.0% |
| Lexus | 9,190 | 3.0% | 12,329 | 3.3% | -25.5% | 23,857 | 3.2% | 28,137 | 3.2% | -15.2% |
| Isuzu | 6,723 | 2.2% | 9,324 | 2.5% | -27.9% | 16,102 | 2.2% | 19,071 | 2.2% | -15.6% |
| Mitsubishi | 5,403 | 1.8% | 6,262 | 1.7% | -13.7% | 12,043 | 1.6% | 14,134 | 1.6% | -14.8% |
| Hino | 4,678 | 1.5% | 4,998 | 1.3% | -6.4% | 10,446 | 1.4% | 10,931 | 1.2% | -4.4% |
| Mitsubishi Fuso | 3,761 | 1.2% | 4,133 | 1.1% | -9.0% | 8,294 | 1.1% | 8,717 | 1.0% | -4.9% |
| UD Trucks | 1,351 | 0.4% | 1,240 | 0.3% | 9.0% | 2,572 | 0.3% | 2,675 | 0.3% | -3.9% |
| Daihatsu | 326 | 0.1% | 4,432 | 1.2% | -92.6% | 1,635 | 0.2% | 10,855 | 1.2% | -84.9% |
| Others | 28,250 | 9.3% | 28,617 | 7.6% | -1.3% | 59,940 | 8.0% | 63,425 | 7.2% | -5.5% |
| Total | 303,216 | 100.0% | 378,557 | 100.0% | -19.9% | 746,911 | 100.0% | 877,891 | 100.0% | -14.9% |
Mini Vehicles
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Mar. | Share | Mar. | Share | |||
| Suzuki | 66,422 | 44.8% | 53,318 | 27.5% | 24.6% | 165,189 | 43.0% | 144,645 | 28.7% | 14.2% |
| Honda | 27,737 | 18.7% | 39,391 | 20.3% | -29.6% | 76,239 | 19.8% | 95,521 | 19.0% | -20.2% |
| Nissan | 23,125 | 15.6% | 23,812 | 12.3% | -2.9% | 60,395 | 15.7% | 60,972 | 12.1% | -0.9% |
| Daihatsu | 14,452 | 9.7% | 63,080 | 32.5% | -77.1% | 43,196 | 11.2% | 165,430 | 32.8% | -73.9% |
| Mitsubishi | 9,678 | 6.5% | 5,634 | 2.9% | 71.8% | 23,167 | 6.0% | 14,124 | 2.8% | 64.0% |
| Mazda | 4,607 | 3.1% | 3,271 | 1.7% | 40.8% | 11,361 | 3.0% | 9,515 | 1.9% | 19.4% |
| Toyota | 1,401 | 0.9% | 3,430 | 1.8% | -59.2% | 3,097 | 0.8% | 8,408 | 1.7% | -63.2% |
| Subaru | 788 | 0.5% | 1,977 | 1.0% | -60.1% | 1,487 | 0.4% | 5,015 | 1.0% | -70.3% |
| Others | 18 | 0.0% | 24 | 0.0% | -25.0% | 98 | 0.0% | 37 | 0.0% | 164.9% |
| Total | 148,228 | 100.0% | 193,937 | 100.0% | -23.6% | 384,229 | 100.0% | 503,667 | 100.0% | -23.7% |
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota | 111,173 | 41.4% | 169,916 | 51.5% | -34.6% | 291,608 | 43.9% | 404,501 | 52.6% | -27.9% |
| Honda | 45,585 | 17.0% | 32,706 | 9.9% | 39.4% | 107,625 | 16.2% | 71,487 | 9.3% | 50.6% |
| Nissan | 31,657 | 11.8% | 30,861 | 9.3% | 2.6% | 76,655 | 11.5% | 70,777 | 9.2% | 8.3% |
| Suzuki | 16,550 | 6.2% | 14,632 | 4.4% | 13.1% | 39,918 | 6.0% | 36,615 | 4.8% | 9.0% |
| Mazda | 11,104 | 4.1% | 20,329 | 6.2% | -45.4% | 27,112 | 4.1% | 46,316 | 6.0% | -41.5% |
| Subaru | 10,022 | 3.7% | 10,373 | 3.1% | -3.4% | 25,174 | 3.8% | 23,528 | 3.1% | 7.0% |
| Lexus | 9,190 | 3.4% | 12,329 | 3.7% | -25.5% | 23,857 | 3.6% | 28,137 | 3.7% | -15.2% |
| Mitsubishi | 5,156 | 1.9% | 6,262 | 1.9% | -17.7% | 11,567 | 1.7% | 14,134 | 1.8% | -18.2% |
| Daihatsu | 317 | 0.1% | 4,378 | 1.3% | -92.8% | 1,591 | 0.2% | 10,736 | 1.4% | -85.2% |
| Others | 28,089 | 10.4% | 28,376 | 8.6% | -1.0% | 59,538 | 9.0% | 62,890 | 8.2% | -5.3% |
| Total | 268,843 | 100.0% | 330,162 | 100.0% | -18.6% | 664,645 | 100.0% | 769,121 | 100.0% | -13.6% |
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 83,774 | 42.3% | 108,106 | 50.0% | -22.5% |
| Honda | 29,237 | 14.8% | 12,174 | 5.6% | 140.2% |
| Nissan | 22,739 | 11.5% | 20,935 | 9.7% | 8.6% |
| Subaru | 9,932 | 5.0% | 10,044 | 4.6% | -1.1% |
| Mazda | 9,853 | 5.0% | 17,644 | 8.2% | -44.2% |
| Lexus | 9,190 | 4.6% | 12,329 | 5.7% | -25.5% |
| Mitsubishi | 4,454 | 2.3% | 5,376 | 2.5% | -17.2% |
| Suzuki | 1,472 | 0.7% | 2,064 | 1.0% | -28.7% |
| Daihatsu | 0 | 0.0% | 4 | 0.0% | -100.0% |
| Others | 27,244 | 13.8% | 27,571 | 12.7% | -1.2% |
| Total | 197,895 | 100.0% | 216,247 | 100.0% | -8.5% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 27,399 | 38.6% | 61,810 | 54.3% | -55.7% |
| Honda | 16,348 | 23.0% | 20,532 | 18.0% | -20.4% |
| Suzuki | 15,078 | 21.3% | 12,568 | 11.0% | 20.0% |
| Nissan | 8,918 | 12.6% | 9,926 | 8.7% | -10.2% |
| Mazda | 1,251 | 1.8% | 2,685 | 2.4% | -53.4% |
| Mitsubishi | 702 | 1.0% | 886 | 0.8% | -20.8% |
| Daihatsu | 317 | 0.4% | 4,374 | 3.8% | -92.8% |
| Subaru | 90 | 0.1% | 329 | 0.3% | -72.6% |
| Others | 845 | 1.2% | 805 | 0.7% | 5.0% |
| Total | 70,948 | 100.0% | 113,915 | 100.0% | -37.7% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Toyota | 12,287 | 37.0% | 21,769 | 46.1% | -43.6% | 31,254 | 39.4% | 52,027 | 48.9% | -39.9% |
| Isuzu | 6,529 | 19.7% | 9,124 | 19.3% | -28.4% | 15,584 | 19.6% | 18,600 | 17.5% | -16.2% |
| Hino | 4,447 | 13.4% | 4,892 | 10.4% | -9.1% | 9,940 | 12.5% | 10,710 | 10.1% | -7.2% |
| Nissan | 4,362 | 13.2% | 5,565 | 11.8% | -21.6% | 10,615 | 13.4% | 12,254 | 11.5% | -13.4% |
| Mitsubishi Fuso | 3,384 | 10.2% | 3,724 | 7.9% | -9.1% | 7,564 | 9.5% | 8,024 | 7.5% | -5.7% |
| UD Trucks | 1,351 | 4.1% | 1,240 | 2.6% | 9.0% | 2,572 | 3.2% | 2,675 | 2.5% | -3.9% |
| Mazda | 405 | 1.2% | 621 | 1.3% | -34.8% | 983 | 1.2% | 1,463 | 1.4% | -32.8% |
| Mitsubishi | 247 | 0.7% | 0 | 0.0% | -% | 476 | 0.6% | 0 | 0.0% | -% |
| Daihatsu | 9 | 0.0% | 54 | 0.1% | -83.3% | 44 | 0.1% | 119 | 0.1% | -63.0% |
| Others | 145 | 0.4% | 233 | 0.5% | -37.8% | 301 | 0.4% | 491 | 0.5% | -38.7% |
| Total | 33,166 | 100.0% | 47,222 | 100.0% | -29.8% | 79,333 | 100.0% | 106,363 | 100.0% | -25.4% |
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Isuzu | 5,872 | 37.8% | 7,614 | 41.7% | -22.9% |
| Hino | 3,554 | 22.9% | 3,492 | 19.1% | 1.8% |
| Mitsubishi Fuso | 2,203 | 14.2% | 1,833 | 10.0% | 20.2% |
| Toyota | 1,581 | 10.2% | 3,161 | 17.3% | -50.0% |
| UD Trucks | 1,345 | 8.7% | 1,218 | 6.7% | 10.4% |
| Nissan | 515 | 3.3% | 644 | 3.5% | -20.0% |
| Mitsubishi | 247 | 1.6% | 0 | 0.0% | -% |
| Mazda | 56 | 0.4% | 51 | 0.3% | 9.8% |
| Others | 145 | 0.9% | 232 | 1.3% | -37.5% |
| Total | 15,518 | 100.0% | 18,245 | 100.0% | -14.9% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | ||
| Toyota | 10,706 | 60.7% | 18,608 | 64.2% | -42.5% |
| Nissan | 3,847 | 21.8% | 4,921 | 17.0% | -21.8% |
| Mitsubishi Fuso | 1,181 | 6.7% | 1,891 | 6.5% | -37.5% |
| Hino | 893 | 5.1% | 1,400 | 4.8% | -36.2% |
| Isuzu | 657 | 3.7% | 1,510 | 5.2% | -56.5% |
| Mazda | 349 | 2.0% | 570 | 2.0% | -38.8% |
| Daihatsu | 9 | 0.1% | 54 | 0.2% | -83.3% |
| UD Trucks | 6 | 0.0% | 22 | 0.1% | -72.7% |
| Others | 0 | 0.0% | 1 | 0.0% | -100.0% |
| Total | 17,648 | 100.0% | 28,977 | 100.0% | -39.1% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Mitsubishi Fuso | 377 | 31.2% | 409 | 34.9% | -7.8% | 730 | 24.9% | 693 | 28.8% | 5.3% |
| Toyota | 301 | 24.9% | 373 | 31.8% | -19.3% | 895 | 30.5% | 774 | 32.2% | 15.6% |
| Hino | 231 | 19.1% | 106 | 9.0% | 117.9% | 506 | 17.3% | 221 | 9.2% | 129.0% |
| Isuzu | 194 | 16.1% | 200 | 17.1% | -3.0% | 518 | 17.7% | 471 | 19.6% | 10.0% |
| Nissan | 88 | 7.3% | 77 | 6.6% | 14.3% | 183 | 6.2% | 204 | 8.5% | -10.3% |
| Others | 16 | 1.3% | 8 | 0.7% | 100.0% | 101 | 3.4% | 44 | 1.8% | 129.5% |
| Total | 1,207 | 100.0% | 1,173 | 100.0% | 2.9% | 2,933 | 100.0% | 2,407 | 100.0% | 21.9% |
Registrations of new imported cars (Including Japanese makers)
| Brand | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Mar. | Share | Mar. | Share | Jan.-Mar. | Share | Jan.-Mar. | Share | |||
| Mercedes-Benz |
5,883
|
15.6%
|
5,763
|
16.1%
|
2.1%
|
13,429
|
16.8%
|
13,133
|
16.4%
|
2.3%
|
| Honda |
4,449
|
11.8%
|
62
|
0.2%
|
7075.8%
|
6,659
|
8.3%
|
188
|
0.2%
|
3442.0%
|
| BMW |
4,279
|
11.3%
|
3,813
|
10.7%
|
12.2%
|
7,647
|
9.6%
|
8,436
|
10.5%
|
-9.4%
|
| Audi |
3,157
|
8.3%
|
2,678
|
7.5%
|
17.9%
|
6,304
|
7.9%
|
6,571
|
8.2%
|
-4.1%
|
| VW |
2,826
|
7.5%
|
2,990
|
8.4%
|
-5.5%
|
7,001
|
8.7%
|
6,644
|
8.3%
|
5.4%
|
| BMW MINI |
1,978
|
5.2%
|
2,492
|
7.0%
|
-20.6%
|
4,126
|
5.2%
|
4,616
|
5.8%
|
-10.6%
|
| Nissan |
1,974
|
5.2%
|
2,022
|
5.7%
|
-2.4%
|
4,938
|
6.2%
|
4,421
|
5.5%
|
11.7%
|
| Volvo |
1,905
|
5.0%
|
1,811
|
5.1%
|
5.2%
|
3,397
|
4.2%
|
4,100
|
5.1%
|
-17.1%
|
| Mazda |
1,509
|
4.0%
|
1,122
|
3.1%
|
34.5%
|
3,289
|
4.1%
|
2,957
|
3.7%
|
11.2%
|
| Toyota |
1,167
|
3.1%
|
3,356
|
9.4%
|
-65.2%
|
4,232
|
5.3%
|
7,890
|
9.8%
|
-46.4%
|
| Land Rover |
1,167
|
3.1%
|
1,092
|
3.1%
|
6.9%
|
2,494
|
3.1%
|
2,038
|
2.5%
|
22.4%
|
| Jeep |
1,093
|
2.9%
|
1,348
|
3.8%
|
-18.9%
|
2,198
|
2.7%
|
2,950
|
3.7%
|
-25.5%
|
| Porsche |
951
|
2.5%
|
802
|
2.2%
|
18.6%
|
2,530
|
3.2%
|
2,066
|
2.6%
|
22.5%
|
| Renault |
886
|
2.3%
|
1,196
|
3.4%
|
-25.9%
|
1,963
|
2.5%
|
2,529
|
3.2%
|
-22.4%
|
| Peugeot |
721
|
1.9%
|
1,103
|
3.1%
|
-34.6%
|
1,510
|
1.9%
|
2,520
|
3.1%
|
-40.1%
|
| Fiat |
501
|
1.3%
|
484
|
1.4%
|
3.5%
|
1,059
|
1.3%
|
1,108
|
1.4%
|
-4.4%
|
| Citroen |
406
|
1.1%
|
853
|
2.4%
|
-52.4%
|
809
|
1.0%
|
1,743
|
2.2%
|
-53.6%
|
| BYD |
367
|
1.0%
|
159
|
0.4%
|
130.8%
|
767
|
1.0%
|
252
|
0.3%
|
204.4%
|
| Mitsubishi |
251
|
0.7%
|
246
|
0.7%
|
2.0%
|
492
|
0.6%
|
621
|
0.8%
|
-20.8%
|
| Suzuki |
218
|
0.6%
|
214
|
0.6%
|
1.9%
|
430
|
0.5%
|
502
|
0.6%
|
-14.3%
|
| ABARTH |
213
|
0.6%
|
155
|
0.4%
|
37.4%
|
412
|
0.5%
|
291
|
0.4%
|
41.6%
|
| Alfa Romeo |
160
|
0.4%
|
264
|
0.7%
|
-39.4%
|
303
|
0.4%
|
486
|
0.6%
|
-37.7%
|
| Maserati |
149
|
0.4%
|
133
|
0.4%
|
12.0%
|
338
|
0.4%
|
263
|
0.3%
|
28.5%
|
| Ferrari |
147
|
0.4%
|
146
|
0.4%
|
0.7%
|
352
|
0.4%
|
340
|
0.4%
|
3.5%
|
| Chevrolet |
93
|
0.2%
|
109
|
0.3%
|
-14.7%
|
167
|
0.2%
|
222
|
0.3%
|
-24.8%
|
| Lamborghini |
78
|
0.2%
|
58
|
0.2%
|
34.5%
|
187
|
0.2%
|
158
|
0.2%
|
18.4%
|
| Hyundai |
71
|
0.2%
|
60
|
0.2%
|
18.3%
|
255
|
0.3%
|
162
|
0.2%
|
57.4%
|
| Cadillac |
63
|
0.2%
|
76
|
0.2%
|
-17.1%
|
130
|
0.2%
|
201
|
0.3%
|
-35.3%
|
| Jaguar |
62
|
0.2%
|
56
|
0.2%
|
10.7%
|
205
|
0.3%
|
203
|
0.3%
|
1.0%
|
| DS |
61
|
0.2%
|
42
|
0.1%
|
45.2%
|
133
|
0.2%
|
181
|
0.2%
|
-26.5%
|
| Bentley |
60
|
0.2%
|
34
|
0.1%
|
76.5%
|
127
|
0.2%
|
101
|
0.1%
|
25.7%
|
| Volvo Truck |
58
|
0.2%
|
81
|
0.2%
|
-28.4%
|
128
|
0.2%
|
140
|
0.2%
|
-8.6%
|
| Scania |
52
|
0.1%
|
48
|
0.1%
|
8.3%
|
102
|
0.1%
|
85
|
0.1%
|
20.0%
|
| BMW Alpina |
51
|
0.1%
|
22
|
0.1%
|
131.8%
|
125
|
0.2%
|
45
|
0.1%
|
177.8%
|
| Rolls Royce |
34
|
0.1%
|
20
|
0.1%
|
70.0%
|
89
|
0.1%
|
62
|
0.1%
|
43.5%
|
| Lotus |
31
|
0.1%
|
1
|
0.0%
|
3000.0%
|
78
|
0.1%
|
6
|
0.0%
|
1200.0%
|
| Aston Martin |
30
|
0.1%
|
59
|
0.2%
|
-49.2%
|
84
|
0.1%
|
117
|
0.1%
|
-28.2%
|
| Ford |
19
|
0.1%
|
27
|
0.1%
|
-29.6%
|
40
|
0.0%
|
78
|
0.1%
|
-48.7%
|
| McLaren |
18
|
0.0%
|
11
|
0.0%
|
63.6%
|
42
|
0.1%
|
39
|
0.0%
|
7.7%
|
| Others |
689
|
1.8%
|
685
|
1.9%
|
0.6%
|
1,453
|
1.8%
|
1,658
|
2.1%
|
-12.4%
|
| Total |
37,827
|
100.0%
|
35,693
|
100.0%
|
6.0%
|
80,024
|
100.0%
|
80,123
|
100.0%
|
-0.1%
|
Flash report, February 2024
Mar 1, 2024
*The preliminary data include the sales volume of tractors and cranes made in Japan.The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.
Japanese new vehicle sales in February decreased 19.2% y/y to 344.8K units.
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in February 2024 decreased 19.2% to 344,816 units. Sales with engine displacements above 660cc decreased 16% to 226,769 units. Vehicles with engine displacements below 660cc also decreased 24.8% to 118,047 units.
Total sales from January to February decreased 16% to 679,692 units.
Sales of new vehicles
| Feb. 2024 | Feb. 2023 | Y-o-Y | Jan.-Feb. 2024 | Jan.-Feb. 2023 | Y-o-Y | |
|---|---|---|---|---|---|---|
| Non-mini vehicles | 226,769 | 269,837 | -16.0% | 443,695 | 499,334 | -11.1% |
| Mini Vehicles | 118,047 | 156,889 | -24.8% | 235,997 | 309,730 | -23.8% |
| Total | 344,816 | 426,726 | -19.2% | 679,692 | 809,064 | -16.0% |
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 96,021 | 42.3% | 143,791 | 53.3% | -33.2% | 199,996 | 45.1% | 265,244 | 53.1% | -24.6% |
| Honda | 33,157 | 14.6% | 21,503 | 8.0% | 54.2% | 62,040 | 14.0% | 38,781 | 7.8% | 60.0% |
| Nissan | 27,507 | 12.1% | 25,289 | 9.4% | 8.8% | 51,346 | 11.6% | 46,732 | 9.4% | 9.9% |
| Suzuki | 12,367 | 5.5% | 11,270 | 4.2% | 9.7% | 23,368 | 5.3% | 21,983 | 4.4% | 6.3% |
| Mazda | 9,353 | 4.1% | 14,074 | 5.2% | -33.5% | 16,586 | 3.7% | 26,829 | 5.4% | -38.2% |
| Lexus | 7,429 | 3.3% | 9,525 | 3.5% | -22.0% | 14,667 | 3.3% | 15,808 | 3.2% | -7.2% |
| Subaru | 7,035 | 3.1% | 5,611 | 2.1% | 25.4% | 15,152 | 3.4% | 13,155 | 2.6% | 15.2% |
| Isuzu | 5,274 | 2.3% | 5,626 | 2.1% | -6.3% | 9,379 | 2.1% | 9,747 | 2.0% | -3.8% |
| Mitsubishi | 3,816 | 1.7% | 3,786 | 1.4% | 0.8% | 6,640 | 1.5% | 7,872 | 1.6% | -15.7% |
| Hino | 3,221 | 1.4% | 3,290 | 1.2% | -2.1% | 5,768 | 1.3% | 5,933 | 1.2% | -2.8% |
| Mitsubishi Fuso | 2,518 | 1.1% | 2,620 | 1.0% | -3.9% | 4,533 | 1.0% | 4,584 | 0.9% | -1.1% |
| UD Trucks | 708 | 0.3% | 757 | 0.3% | -6.5% | 1,221 | 0.3% | 1,435 | 0.3% | -14.9% |
| Daihatsu | 412 | 0.2% | 3,486 | 1.3% | -88.2% | 1,309 | 0.3% | 6,423 | 1.3% | -79.6% |
| Others | 17,951 | 7.9% | 19,209 | 7.1% | -6.5% | 31,690 | 7.1% | 34,808 | 7.0% | -9.0% |
| Total | 226,769 | 100.0% | 269,837 | 100.0% | -16.0% | 443,695 | 100.0% | 499,334 | 100.0% | -11.1% |
Mini Vehicles
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Feb. | Share | Feb. | Share | |||
| Suzuki | 53,058 | 44.9% | 46,273 | 29.5% | 14.7% | 98,767 | 41.9% | 91,327 | 29.5% | 8.1% |
| Honda | 23,982 | 20.3% | 28,388 | 18.1% | -15.5% | 48,502 | 20.6% | 56,130 | 18.1% | -13.6% |
| Nissan | 20,068 | 17.0% | 19,370 | 12.3% | 3.6% | 37,270 | 15.8% | 37,160 | 12.0% | 0.3% |
| Daihatsu | 9,399 | 8.0% | 51,131 | 32.6% | -81.6% | 28,744 | 12.2% | 102,350 | 33.0% | -71.9% |
| Mitsubishi | 7,360 | 6.2% | 4,471 | 2.8% | 64.6% | 13,489 | 5.7% | 8,490 | 2.7% | 58.9% |
| Mazda | 3,510 | 3.0% | 3,180 | 2.0% | 10.4% | 6,754 | 2.9% | 6,244 | 2.0% | 8.2% |
| Toyota | 488 | 0.4% | 2,505 | 1.6% | -80.5% | 1,696 | 0.7% | 4,978 | 1.6% | -65.9% |
| Subaru | 175 | 0.1% | 1,569 | 1.0% | -88.8% | 699 | 0.3% | 3,038 | 1.0% | -77.0% |
| Others | 7 | 0.0% | 2 | 0.0% | 250.0% | 76 | 0.0% | 13 | 0.0% | 484.6% |
| Total | 118,047 | 100.0% | 156,889 | 100.0% | -24.8% | 235,997 | 100.0% | 309,730 | 100.0% | -23.8% |
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 87,729 | 43.3% | 127,618 | 53.9% | -31.3% | 180,435 | 45.6% | 234,585 | 53.4% | -23.1% |
| Honda | 33,157 | 16.4% | 21,503 | 9.1% | 54.2% | 62,040 | 15.7% | 38,781 | 8.8% | 60.0% |
| Nissan | 24,062 | 11.9% | 21,291 | 9.0% | 13.0% | 44,998 | 11.4% | 39,916 | 9.1% | 12.7% |
| Suzuki | 12,367 | 6.1% | 11,270 | 4.8% | 9.7% | 23,368 | 5.9% | 21,983 | 5.0% | 6.3% |
| Mazda | 9,065 | 4.5% | 13,613 | 5.8% | -33.4% | 16,008 | 4.0% | 25,987 | 5.9% | -38.4% |
| Lexus | 7,429 | 3.7% | 9,525 | 4.0% | -22.0% | 14,667 | 3.7% | 15,808 | 3.6% | -7.2% |
| Subaru | 7,035 | 3.5% | 5,611 | 2.4% | 25.4% | 15,152 | 3.8% | 13,155 | 3.0% | 15.2% |
| Mitsubishi | 3,589 | 1.8% | 3,786 | 1.6% | -5.2% | 6,411 | 1.6% | 7,872 | 1.8% | -18.6% |
| Daihatsu | 401 | 0.2% | 3,449 | 1.5% | -88.4% | 1,274 | 0.3% | 6,358 | 1.4% | -80.0% |
| Others | 17,806 | 8.8% | 19,038 | 8.0% | -6.5% | 31,449 | 7.9% | 34,514 | 7.9% | -8.9% |
| Total | 202,640 | 100.0% | 236,704 | 100.0% | -14.4% | 395,802 | 100.0% | 438,959 | 100.0% | -9.8% |
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 64,541 | 44.1% | 81,281 | 52.3% | -20.6% |
| Honda | 20,743 | 14.2% | 9,322 | 6.0% | 122.5% |
| Nissan | 17,162 | 11.7% | 14,675 | 9.5% | 16.9% |
| Mazda | 7,949 | 5.4% | 11,984 | 7.7% | -33.7% |
| Lexus | 7,429 | 5.1% | 9,525 | 6.1% | -22.0% |
| Subaru | 6,975 | 4.8% | 5,366 | 3.5% | 30.0% |
| Mitsubishi | 3,169 | 2.2% | 3,142 | 2.0% | 0.9% |
| Suzuki | 990 | 0.7% | 1,478 | 1.0% | -33.0% |
| Daihatsu | 0 | 0.0% | 9 | 0.0% | -100.0% |
| Others | 17,231 | 11.8% | 18,492 | 11.9% | -6.8% |
| Total | 146,189 | 100.0% | 155,274 | 100.0% | -5.9% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 23,188 | 41.1% | 46,337 | 56.9% | -50.0% |
| Honda | 12,414 | 22.0% | 12,181 | 15.0% | 1.9% |
| Suzuki | 11,377 | 20.2% | 9,792 | 12.0% | 16.2% |
| Nissan | 6,900 | 12.2% | 6,616 | 8.1% | 4.3% |
| Mazda | 1,116 | 2.0% | 1,629 | 2.0% | -31.5% |
| Mitsubishi | 420 | 0.7% | 644 | 0.8% | -34.8% |
| Daihatsu | 401 | 0.7% | 3,440 | 4.2% | -88.3% |
| Subaru | 60 | 0.1% | 245 | 0.3% | -75.5% |
| Others | 575 | 1.0% | 546 | 0.7% | 5.3% |
| Total | 56,451 | 100.0% | 81,430 | 100.0% | -30.7% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 8,032 | 34.7% | 15,962 | 49.2% | -49.7% | 18,967 | 41.1% | 30,258 | 51.2% | -37.3% |
| Isuzu | 5,089 | 22.0% | 5,476 | 16.9% | -7.1% | 9,055 | 19.6% | 9,476 | 16.0% | -4.4% |
| Nissan | 3,396 | 14.7% | 3,904 | 12.0% | -13.0% | 6,253 | 13.5% | 6,689 | 11.3% | -6.5% |
| Hino | 3,041 | 13.1% | 3,240 | 10.0% | -6.1% | 5,493 | 11.9% | 5,818 | 9.8% | -5.6% |
| Mitsubishi Fuso | 2,287 | 9.9% | 2,447 | 7.5% | -6.5% | 4,180 | 9.1% | 4,300 | 7.3% | -2.8% |
| UD Trucks | 708 | 3.1% | 757 | 2.3% | -6.5% | 1,221 | 2.6% | 1,435 | 2.4% | -14.9% |
| Mazda | 288 | 1.2% | 461 | 1.4% | -37.5% | 578 | 1.3% | 842 | 1.4% | -31.4% |
| Mitsubishi | 227 | 1.0% | 0 | 0.0% | -% | 229 | 0.5% | 0 | 0.0% | -% |
| Daihatsu | 11 | 0.0% | 37 | 0.1% | -70.3% | 35 | 0.1% | 65 | 0.1% | -46.2% |
| Others | 80 | 0.3% | 152 | 0.5% | -47.4% | 156 | 0.3% | 258 | 0.4% | -39.5% |
| Total | 23,159 | 100.0% | 32,436 | 100.0% | -28.6% | 46,167 | 100.0% | 59,141 | 100.0% | -21.9% |
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Isuzu | 4,399 | 40.3% | 4,558 | 38.8% | -3.5% |
| Hino | 2,398 | 22.0% | 2,298 | 19.5% | 4.4% |
| Mitsubishi Fuso | 1,520 | 13.9% | 1,257 | 10.7% | 20.9% |
| Toyota | 1,204 | 11.0% | 2,332 | 19.8% | -48.4% |
| UD Trucks | 704 | 6.4% | 754 | 6.4% | -6.6% |
| Nissan | 344 | 3.1% | 371 | 3.2% | -7.3% |
| Mitsubishi | 227 | 2.1% | 0 | 0.0% | -% |
| Mazda | 47 | 0.4% | 39 | 0.3% | 20.5% |
| Others | 80 | 0.7% | 152 | 1.3% | -47.4% |
| Total | 10,923 | 100.0% | 11,761 | 100.0% | -7.1% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | ||
| Toyota | 6,828 | 55.8% | 13,630 | 65.9% | -49.9% |
| Nissan | 3,052 | 24.9% | 3,533 | 17.1% | -13.6% |
| Mitsubishi Fuso | 767 | 6.3% | 1,190 | 5.8% | -35.5% |
| Isuzu | 690 | 5.6% | 918 | 4.4% | -24.8% |
| Hino | 643 | 5.3% | 942 | 4.6% | -31.7% |
| Mazda | 241 | 2.0% | 422 | 2.0% | -42.9% |
| Daihatsu | 11 | 0.1% | 37 | 0.2% | -70.3% |
| UD Trucks | 4 | 0.0% | 3 | 0.0% | 33.3% |
| Total | 12,236 | 100.0% | 20,675 | 100.0% | -40.8% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Toyota | 260 | 26.8% | 211 | 30.3% | 23.2% | 594 | 34.4% | 401 | 32.5% | 48.1% |
| Mitsubishi Fuso | 231 | 23.8% | 173 | 24.8% | 33.5% | 353 | 20.5% | 284 | 23.0% | 24.3% |
| Isuzu | 185 | 19.1% | 150 | 21.5% | 23.3% | 324 | 18.8% | 271 | 22.0% | 19.6% |
| Hino | 180 | 18.6% | 50 | 7.2% | 260.0% | 275 | 15.9% | 115 | 9.3% | 139.1% |
| Nissan | 49 | 5.1% | 94 | 13.5% | -47.9% | 95 | 5.5% | 127 | 10.3% | -25.2% |
| Others | 65 | 6.7% | 19 | 2.7% | 242.1% | 85 | 4.9% | 36 | 2.9% | 136.1% |
| Total | 970 | 100.0% | 697 | 100.0% | 39.2% | 1,726 | 100.0% | 1,234 | 100.0% | 39.9% |
Japan - Top 10 best selling models
| - | Maker/Brand | Model | Feb. 2024 | Feb. 2023 | Y-o-Y | Jan.-Feb. 2024 |
Jan.-Feb. 2023 |
Y-o-Y |
|---|---|---|---|---|---|---|---|---|
| 1 | Honda | N BOX | 16,542 | 19,652 | -15.8% | 33,988 | 39,444 | -13.8% |
| 2 | Suzuki | Suzuki Spacia | 15,742 | 11,213 | 40.4% | 27,712 | 22,805 | 21.5% |
| 3 | Toyota | Corolla | 14,841 | 14,738 | 0.7% | 27,325 | 29,201 | -6.4% |
| 4 | Toyota | Yaris | 12,495 | 15,760 | -20.7% | 24,551 | 30,532 | -19.6% |
| 5 | Nissan | Note | 10,010 | 10,709 | -6.5% | 18,512 | 20,584 | -10.1% |
| 6 | Toyota | Prius | 9,190 | 7,681 | 19.6% | 17,740 | 10,895 | 62.8% |
| 7 | Suzuki | HUSTLER | 8,990 | 5,611 | 60.2% | 17,201 | 12,791 | 34.5% |
| 8 | Toyota | Sienta | 8,613 | 11,767 | -26.8% | 18,423 | 22,805 | -19.2% |
| 9 | Nissan | Roox | 7,882 | 9,140 | -13.8% | 14,825 | 17,096 | -13.3% |
| 10 | Suzuki | Wagon R | 7,603 | 7,299 | 4.2% | 13,586 | 14,456 | -6.0% |
Registrations of new imported cars (Including Japanese makers)
| Brand | 2024 | 2023 | Y-o-Y | 2024 | 2023 | Y-o-Y | ||||
|---|---|---|---|---|---|---|---|---|---|---|
| Feb. | Share | Feb. | Share | Jan.-Feb. | Share | Jan.-Feb. | Share | |||
| Mercedes-Benz | 4,197 | 17.6% | 3,673 | 15.1% | 14.3% | 7,546 | 17.9% | 7,370 | 16.6% | 2.4% |
| VW | 2,455 | 10.3% | 1,869 | 7.7% | 31.4% | 4,175 | 9.9% | 3,654 | 8.2% | 14.3% |
| Audi | 2,005 | 8.4% | 1,924 | 7.9% | 4.2% | 3,147 | 7.5% | 3,893 | 8.8% | -19.2% |
| BMW | 1,831 | 7.7% | 3,075 | 12.6% | -40.5% | 3,368 | 8.0% | 4,623 | 10.4% | -27.1% |
| Nissan | 1,649 | 6.9% | 1,344 | 5.5% | 22.7% | 2,964 | 7.0% | 2,399 | 5.4% | 23.6% |
| Mazda | 1,515 | 6.3% | 847 | 3.5% | 78.9% | 1,780 | 4.2% | 1,835 | 4.1% | -3.0% |
| Toyota | 1,227 | 5.1% | 2,440 | 10.0% | -49.7% | 3,065 | 7.3% | 4,534 | 10.2% | -32.4% |
| Honda | 1,191 | 5.0% | 47 | 0.2% | 2434.0% | 2,210 | 5.2% | 126 | 0.3% | 1654.0% |
| BMW MINI | 1,073 | 4.5% | 1,125 | 4.6% | -4.6% | 2,148 | 5.1% | 2,124 | 4.8% | 1.1% |
| Volvo | 932 | 3.9% | 1,413 | 5.8% | -34.0% | 1,492 | 3.5% | 2,289 | 5.2% | -34.8% |
| Porsche | 817 | 3.4% | 760 | 3.1% | 7.5% | 1,579 | 3.7% | 1,264 | 2.8% | 24.9% |
| Land Rover | 700 | 2.9% | 440 | 1.8% | 59.1% | 1,327 | 3.1% | 946 | 2.1% | 40.3% |
| Jeep | 662 | 2.8% | 840 | 3.5% | -21.2% | 1,105 | 2.6% | 1,602 | 3.6% | -31.0% |
| Renault | 633 | 2.7% | 725 | 3.0% | -12.7% | 1,077 | 2.6% | 1,333 | 3.0% | -19.2% |
| Peugeot | 486 | 2.0% | 631 | 2.6% | -23.0% | 789 | 1.9% | 1,417 | 3.2% | -44.3% |
| Fiat | 304 | 1.3% | 295 | 1.2% | 3.1% | 558 | 1.3% | 624 | 1.4% | -10.6% |
| Citroen | 255 | 1.1% | 535 | 2.2% | -52.3% | 403 | 1.0% | 890 | 2.0% | -54.7% |
| Mitsubishi | 234 | 1.0% | 227 | 0.9% | 3.1% | 241 | 0.6% | 375 | 0.8% | -35.7% |
| BYD | 183 | 0.8% | 56 | 0.2% | 226.8% | 400 | 0.9% | 93 | 0.2% | 330.1% |
| Ferrari | 131 | 0.5% | 104 | 0.4% | 26.0% | 205 | 0.5% | 194 | 0.4% | 5.7% |
| ABARTH | 116 | 0.5% | 66 | 0.3% | 75.8% | 199 | 0.5% | 136 | 0.3% | 46.3% |
| Hyundai | 113 | 0.5% | 70 | 0.3% | 61.4% | 184 | 0.4% | 102 | 0.2% | 80.4% |
| Suzuki | 100 | 0.4% | 180 | 0.7% | -44.4% | 212 | 0.5% | 288 | 0.6% | -26.4% |
| Maserati | 96 | 0.4% | 79 | 0.3% | 21.5% | 189 | 0.4% | 130 | 0.3% | 45.4% |
| Jaguar | 69 | 0.3% | 53 | 0.2% | 30.2% | 143 | 0.3% | 147 | 0.3% | -2.7% |
| Alfa Romeo | 68 | 0.3% | 104 | 0.4% | -34.6% | 143 | 0.3% | 222 | 0.5% | -35.6% |
| Lamborghini | 64 | 0.3% | 69 | 0.3% | -7.2% | 109 | 0.3% | 100 | 0.2% | 9.0% |
| Bentley | 48 | 0.2% | 34 | 0.1% | 41.2% | 67 | 0.2% | 67 | 0.2% | 0.0% |
| Chevrolet | 45 | 0.2% | 59 | 0.2% | -23.7% | 74 | 0.2% | 113 | 0.3% | -34.5% |
| BMW Alpina | 43 | 0.2% | 18 | 0.1% | 138.9% | 74 | 0.2% | 23 | 0.1% | 221.7% |
| DS | 39 | 0.2% | 113 | 0.5% | -65.5% | 72 | 0.2% | 139 | 0.3% | -48.2% |
| Cadillac | 37 | 0.2% | 74 | 0.3% | -50.0% | 67 | 0.2% | 125 | 0.3% | -46.4% |
| Volvo Truck | 36 | 0.2% | 49 | 0.2% | -26.5% | 70 | 0.2% | 59 | 0.1% | 18.6% |
| Aston Martin | 25 | 0.1% | 28 | 0.1% | -10.7% | 54 | 0.1% | 58 | 0.1% | -6.9% |
| Rolls Royce | 22 | 0.1% | 24 | 0.1% | -8.3% | 55 | 0.1% | 42 | 0.1% | 31.0% |
| Scania | 21 | 0.1% | 19 | 0.1% | 10.5% | 50 | 0.1% | 37 | 0.1% | 35.1% |
| Lotus | 20 | 0.1% | - | -% | -% | 47 | 0.1% | 5 | 0.0% | 840.0% |
| Ford | 13 | 0.1% | 33 | 0.1% | -60.6% | 21 | 0.0% | 51 | 0.1% | -58.8% |
| Daihatsu | 11 | 0.0% | 37 | 0.2% | -70.3% | 35 | 0.1% | 65 | 0.1% | -46.2% |
| Dodge | 11 | 0.0% | 29 | 0.1% | -62.1% | 20 | 0.0% | 47 | 0.1% | -57.4% |
| Others | 401 | 1.7% | 823 | 3.4% | -51.3% | 733 | 1.7% | 889 | 2.0% | -17.5% |
| Total | 23,878 | 100.0% | 24,331 | 100.0% | -1.9% | 42,197 | 100.0% | 44,430 | 100.0% | -5.0% |
Flash report, January 2024
Feb 1, 2024
*The preliminary data include the sales volume of tractors and cranes made in Japan.
The definite data to be released later do not include the sales volume of tractors and cranes made in Japan.
Therefore, the figures on the data are different.
Japanese new vehicle sales in January decreased 12.4% y/y to 334.8K units
According to the Japan Automotive Dealers Association and Japan Light Motor Vehicle and Motorcycle Association, sales in Japan in January 2024 decreased 12.4% to 334,838 units.
Sales with engine displacements above 660cc decreased by 5.5% to 216,926 units.Sales of vehicles with engine displacements below 660cc also decreased by 22.9% to 117,912 units.
Sales of new vehicles
| Jan. 2024 | Jan. 2023 | Y-o-Y | |
|---|---|---|---|
| Non-mini vehicles | 216,926 | 229,497 | -5.5% |
| Mini Vehicles | 117,912 | 152,841 | -22.9% |
| Total | 334,838 | 382,338 | -12.4% |
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association
Non-mini vehicles Total (Breakdown by vehicle type)
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 103,975 | 47.9% | 121,453 | 52.9% | -14.4% |
| Honda | 28,883 | 13.3% | 17,278 | 7.5% | 67.2% |
| Nissan | 23,839 | 11.0% | 21,443 | 9.3% | 11.2% |
| Suzuki | 11,001 | 5.1% | 10,713 | 4.7% | 2.7% |
| Subaru | 8,117 | 3.7% | 7,544 | 3.3% | 7.6% |
| Lexus | 7,238 | 3.3% | 6,283 | 2.7% | 15.2% |
| Mazda | 7,233 | 3.3% | 12,755 | 5.6% | -43.3% |
| Isuzu | 4,105 | 1.9% | 4,121 | 1.8% | -0.4% |
| Mitsubishi | 2,824 | 1.3% | 4,086 | 1.8% | -30.9% |
| Hino | 2,547 | 1.2% | 2,643 | 1.2% | -3.6% |
| Mitsubishi Fuso | 2,015 | 0.9% | 1,964 | 0.9% | 2.6% |
| Daihatsu | 897 | 0.4% | 2,937 | 1.3% | -69.5% |
| UD Trucks | 513 | 0.2% | 678 | 0.3% | -24.3% |
| Others | 13,739 | 6.3% | 15,599 | 6.8% | -11.9% |
| Total | 216,926 | 100.0% | 229,497 | 100.0% | -5.5% |
Source: Japan Automobile Dealers Association
Mini Vehicles
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Suzuki | 45,709 | 38.8% | 45,054 | 29.50% | 1.5% |
| Honda | 24,520 | 20.8% | 27,742 | 18.20% | -11.6% |
| Daihatsu | 19,346 | 16.4% | 51,219 | 33.50% | -62.2% |
| Nissan | 17,202 | 14.6% | 17,790 | 11.60% | -3.3% |
| Mitsubishi | 6,130 | 5.2% | 4,019 | 2.60% | 52.5% |
| Mazda | 3,244 | 2.8% | 3,064 | 2.00% | 5.9% |
| Toyota | 1,208 | 1.0% | 2,473 | 1.60% | -51.2% |
| Subaru | 524 | 0.4% | 1,469 | 1.00% | -64.3% |
| Others | 29 | 0.0% | 11 | 0.00% | 163.6% |
| Total | 117,912 | 100.0% | 152,841 | 100.00% | -22.9% |
Source: Japan Mini Vehicles Association
Breakdown of Non-mini vehicles by vehicle type : Cars Total
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 92,706 | 48.0% | 106,967 | 52.9% | -13.3% |
| Honda | 28,883 | 15.0% | 17,278 | 8.5% | 67.2% |
| Nissan | 20,936 | 10.8% | 18,625 | 9.2% | 12.4% |
| Suzuki | 11,001 | 5.7% | 10,713 | 5.3% | 2.7% |
| Subaru | 8,117 | 4.2% | 7,544 | 3.7% | 7.6% |
| Lexus | 7,238 | 3.7% | 6,283 | 3.1% | 15.2% |
| Mazda | 6,943 | 3.6% | 12,374 | 6.1% | -43.9% |
| Mitsubishi | 2,822 | 1.5% | 4,086 | 2.0% | -30.9% |
| Daihatsu | 873 | 0.5% | 2,909 | 1.4% | -70.0% |
| Others | 13,643 | 7.1% | 15,476 | 7.7% | -11.8% |
| Total | 193,162 | 100.0% | 202,255 | 100.0% | -4.5% |
Breakdown of Non-mini vehicles by vehicle type : Standard cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 65,385 | 48.1% | 65,098 | 50.4% | 0.4% |
| Honda | 18,700 | 13.8% | 7,649 | 5.9% | 144.5% |
| Nissan | 14,799 | 10.9% | 12,537 | 9.7% | 18.0% |
| Subaru | 8,004 | 5.9% | 7,307 | 5.7% | 9.5% |
| Lexus | 7,238 | 5.3% | 6,283 | 4.9% | 15.2% |
| Mazda | 5,324 | 3.9% | 10,370 | 8.0% | -48.7% |
| Mitsubishi | 2,405 | 1.8% | 3,609 | 2.8% | -33.4% |
| Suzuki | 936 | 0.7% | 1,284 | 1.0% | -27.1% |
| Daihatsu | 7 | 0.0% | 4 | 0.0% | 75.0% |
| Others | 13,168 | 9.7% | 14,927 | 11.6% | -11.8% |
| Total | 135,966 | 100.0% | 129,068 | 100.0% | 5.3% |
Breakdown of Non-mini vehicles by vehicle type : Small cars
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 27,321 | 47.8% | 41,869 | 57.2% | -34.7% |
| Honda | 10,183 | 17.8% | 9,629 | 13.2% | 5.8% |
| Suzuki | 10,065 | 17.6% | 9,429 | 12.9% | 6.7% |
| Nissan | 6,137 | 10.7% | 6,088 | 8.3% | 0.8% |
| Mazda | 1,619 | 2.8% | 2,004 | 2.7% | -19.2% |
| Daihatsu | 866 | 1.5% | 2,905 | 4.0% | -70.2% |
| Mitsubishi | 417 | 0.7% | 477 | 0.7% | -12.6% |
| Subaru | 113 | 0.2% | 237 | 0.3% | -52.3% |
| Others | 475 | 0.8% | 549 | 0.8% | -13.5% |
| Total | 57,196 | 100.0% | 73,187 | 100.0% | -21.8% |
Breakdown of Non-mini vehicles by vehicle type : Trucks Total
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 10,935 | 47.5% | 14,296 | 53.5% | -23.5% |
| Isuzu | 3,966 | 17.2% | 4,000 | 15.0% | -0.8% |
| Nissan | 2,857 | 12.4% | 2,785 | 10.4% | 2.6% |
| Hino | 2,452 | 10.7% | 2,578 | 9.7% | -4.9% |
| Mitsubishi Fuso | 1,893 | 8.2% | 1,853 | 6.9% | 2.2% |
| UD Trucks | 513 | 2.2% | 678 | 2.5% | -24.3% |
| Mazda | 290 | 1.3% | 381 | 1.4% | -23.9% |
| Daihatsu | 24 | 0.1% | 28 | 0.1% | -14.3% |
| Mitsubishi | 2 | 0.0% | 0 | 0.0% | -% |
| Others | 76 | 0.3% | 106 | 0.4% | -28.3% |
| Total | 23,008 | 100.0% | 26,705 | 100.0% | -13.8% |
Breakdown of Non-mini vehicles by vehicle type : Standard Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Isuzu | 3,282 | 36.3% | 3,354 | 36.2% | -2.1% |
| Hino | 1,951 | 21.6% | 1,802 | 19.5% | 8.3% |
| Toyota | 1,482 | 16.4% | 1,996 | 21.6% | -25.8% |
| Mitsubishi Fuso | 1,395 | 15.4% | 1,013 | 10.9% | 37.7% |
| UD Trucks | 510 | 5.6% | 671 | 7.3% | -24.0% |
| Nissan | 317 | 3.5% | 286 | 3.1% | 10.8% |
| Mazda | 36 | 0.4% | 27 | 0.3% | 33.3% |
| Mitsubishi | 2 | 0.0% | 0 | 0.0% | -% |
| Others | 76 | 0.8% | 106 | 1.1% | -28.3% |
| Total | 9,051 | 100.0% | 9,255 | 100.0% | -2.2% |
Breakdown of Non-mini vehicles by vehicle type : Small Trucks
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 9,453 | 67.7% | 12,300 | 70.5% | -23.1% |
| Nissan | 2,540 | 18.2% | 2,499 | 14.3% | 1.6% |
| Isuzu | 684 | 4.9% | 646 | 3.7% | 5.9% |
| Hino | 501 | 3.6% | 776 | 4.4% | -35.4% |
| Mitsubishi Fuso | 498 | 3.6% | 840 | 4.8% | -40.7% |
| Mazda | 254 | 1.8% | 354 | 2.0% | -28.2% |
| Daihatsu | 24 | 0.2% | 28 | 0.2% | -14.3% |
| UD Trucks | 3 | 0.0% | 7 | 0.0% | -57.1% |
| Total | 13,957 | 100.0% | 17,450 | 100.0% | -20.0% |
Breakdown of Non-mini vehicles by vehicle type : Buses
| Brands | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Toyota | 334 | 44.2% | 190 | 35.4% | 75.8% |
| Isuzu | 139 | 18.4% | 121 | 22.5% | 14.9% |
| Mitsubishi Fuso | 122 | 16.1% | 111 | 20.7% | 9.9% |
| Hino | 95 | 12.6% | 65 | 12.1% | 46.2% |
| Nissan | 46 | 6.1% | 33 | 6.1% | 39.4% |
| Others | 20 | 2.6% | 17 | 3.2% | 17.6% |
| Total | 756 | 100.0% | 537 | 100.0% | 40.8% |
Source: Japan Automobile Dealers Association
Japan - Top 10 best selling models
| - | Maker/Brand | Model | Jan. 2024 | Jan. 2023 | Y-o-Y |
|---|---|---|---|---|---|
| 1 | Honda | N BOX | 17,446 | 19,792 | -11.9% |
| 2 | Toyota | Corolla | 12,484 | 14,463 | -13.7% |
| 3 | Toyota | Yaris | 12,056 | 14,772 | -18.4% |
| 4 | Suzuki | Suzuki Spacia | 11,970 | 11,592 | 3.3% |
| 5 | Toyota | Sienta | 9,810 | 11,038 | -11.1% |
| 6 | Toyota | Prius | 8,550 | 3,214 | 166.0% |
| 7 | Nissan | Note | 8,502 | 9,875 | -13.9% |
| 8 | Suzuki | HUSTLER | 8,211 | 7,180 | 14.4% |
| 9 | Honda | Vezel | 7,458 | 2,917 | 155.7% |
| 10 | Daihatsu | Hijet | 7,124 | 15,006 | -52.5% |
Source: Japan Automobile Dealers Association, Japan Mini Vehicles Association
Registrations of new imported cars (Including Japanese makers)
| Brand | 2024 | 2023 | Y-o-Y | ||
|---|---|---|---|---|---|
| Jan. | Share | Jan. | Share | ||
| Mercedes-Benz | 3,349 | 18.3% | 3,697 | 18.4% | -9.4% |
| Toyota | 1,838 | 10.0% | 2,094 | 10.4% | -12.2% |
| VW | 1,720 | 9.4% | 1,785 | 8.9% | -3.6% |
| BMW | 1,537 | 8.4% | 1,548 | 7.7% | -0.7% |
| Nissan | 1,315 | 7.2% | 1,055 | 5.2% | 24.6% |
| Audi | 1,142 | 6.2% | 1,969 | 9.8% | -42.0% |
| BMW MINI | 1,075 | 5.9% | 999 | 5.0% | 7.6% |
| Honda | 1,019 | 5.6% | 79 | 0.4% | 1189.9% |
| Porsche | 762 | 4.2% | 504 | 2.5% | 51.2% |
| Land Rover | 627 | 3.4% | 506 | 2.5% | 23.9% |
| Volvo | 560 | 3.1% | 876 | 4.4% | -36.1% |
| Renault | 444 | 2.4% | 608 | 3.0% | -27.0% |
| Jeep | 443 | 2.4% | 762 | 3.8% | -41.9% |
| Peugeot | 303 | 1.7% | 786 | 3.9% | -61.5% |
| Mazda | 265 | 1.4% | 988 | 4.9% | -73.2% |
| Fiat | 254 | 1.4% | 329 | 1.6% | -22.8% |
| BYD | 217 | 1.2% | 37 | 0.2% | 486.5% |
| Citroen | 148 | 0.8% | 355 | 1.8% | -58.3% |
| Suzuki | 112 | 0.6% | 108 | 0.5% | 3.7% |
| Maserati | 93 | 0.5% | 51 | 0.3% | 82.4% |
| ABARTH | 83 | 0.5% | 70 | 0.3% | 18.6% |
| Alfa Romeo | 75 | 0.4% | 118 | 0.6% | -36.4% |
| Jaguar | 74 | 0.4% | 94 | 0.5% | -21.3% |
| Ferrari | 74 | 0.4% | 90 | 0.4% | -17.8% |
| Hyundai | 71 | 0.4% | 32 | 0.2% | 121.9% |
| Lamborghini | 45 | 0.2% | 31 | 0.2% | 45.2% |
| Volvo Truck | 34 | 0.2% | 10 | 0.0% | 240.0% |
| DS | 33 | 0.2% | 26 | 0.1% | 26.9% |
| Rolls Royce | 33 | 0.2% | 18 | 0.1% | 83.3% |
| BMW Alpina | 31 | 0.2% | 5 | 0.0% | 520.0% |
| Cadillac | 30 | 0.2% | 51 | 0.3% | -41.2% |
| Chevrolet | 29 | 0.2% | 54 | 0.3% | -46.3% |
| Aston Martin | 29 | 0.2% | 30 | 0.1% | -3.3% |
| Scania | 29 | 0.2% | 18 | 0.1% | 61.1% |
| Lotus | 27 | 0.1% | 5 | 0.0% | 440.0% |
| Daihatsu | 24 | 0.1% | 28 | 0.1% | -14.3% |
| Bentley | 19 | 0.1% | 33 | 0.2% | -42.4% |
| McLaren | 15 | 0.1% | 18 | 0.1% | -16.7% |
| Others | 341 | 1.9% | 232 | 1.2% | 47.0% |
| Total | 18,319 | 100.0% | 20,099 | 100.0% | -8.9% |
Source: Japan Automobile Importers Association (JAIA)