Daihatsu: introduces mini vehicles with fuel consumption of 30km/L in a few years Reducing parts procurement costs by 30% through open procurement by the end of FY2011
Executive Summary
Daihatsu has expressed its intention to vigorously work toward the early realization of fuel efficient, low priced and light-weight mini cars, in order to deal with the changes in the business environment such as a sharp drop in the ratio of mini vehicles accounting in the Japanese market since April 2009 due to the introduction of new hybrid vehicles as well as the government's support measures for new vehicle purchases favorable to small/standard cars.
Daihatsu exhibited the concept car "e:S" (stands for eco & smart), which holds four people, has the reduced body weight of 700 kg and has achieved fuel consumption of 30km/L without using motor power, at the Tokyo Motor Show 2009. The Company also announced that it would release a mini vehicle model based on the e:S within a few years.
■Plans to launch mini vehicle model with fuel consumption of 30km/L on 10-15 mode in a few years
Daihatsu will concentrate its investment to develop fuel efficient, low priced and light-weight mini vehicles. It exhibited the "e:S" concept, which achieves 10-15 mode fuel efficiency of 30 km/L without motor power or integrated motor assist, to the Tokyo Motor Show 2009 and also announced that it would introduce a mini vehicle model based on the e:S in a few years.
"e:S concept" that achieves 10-15 mode fuel consumption of 30 km/L.
(Exhibited at the Tokyo Motor Show 2009.
Daihatsu plans to release a mini vehicle model based on the e:S in a few years.)
|
e:S concept |
This is a mini passenger car concept that has a second generation KF engine. The name "e:S" stands for eco & smart. Although the model holds four people, the wheelbase is shorter than the current mini passenger cars (2390 - 2490mm) with 2175 mm (the overall length is 3100 mm). The overall body weight has been reduced to 700 kg (by 100 kg) by adopting thin light-weight seats and ultra-high tensile steel sheets as well as by using resin. The 10-15 mode fuel consumption is 30 km/L. |
|
2nd generation KF engine |
The second generation of KF engines employs i-EGR that detects the combustion state by the ions in the combustion chamber and minimizes pumping losses by controlling EGR amount. The engine adopts an electric throttle body made of plastic (first in Japan) and optimizes the engine and CVT by computer. It also employs the eco IDLE (note1), which is a newly developed idle stop system, to improve fuel consumption by over 10% compared to that of Daihatsu's current engines. |
|
Next-generation Eco-engine for mini vehicles |
Daihatsu started the development of two-cylinder 660 cc, direct injection and turbocharged engines for mini vehicles. The Company intends to reduce fuel consumption by 30% from that of its current engines by improving combustion through two cylinders and direct injection as well as by reducing various losses by having two cylinders and a large amount of EGR. At the same time, the Company aims to provide ample drive achieved through a flat high torque from low speed thanks to the direct injection and turbo charging. |
| (Note) 1. | The "eco IDLE" is said to be a compact, light-weight and simple idling stop system perfect for mini vehicles with lower in cost compared to the system used for the current Mira. |
| 2. | Daihatsu insists that hybrid systems, which units increase vehicle's overall weight, shouldn't be loaded to mini vehicles, which have light overall weight (statement made in October 2009). The Company is believed to be planning to develop electric vehicles on a mini vehicle basis. |
■Accelerates the realization of fuel efficient, low priced mini cars promptly
Daihatsu revealed its intention to actively accelerate the early realization of fuel efficient, low priced and light-weight mini cars, in order to deal with the changes in the business environment such as a sharp drop in the ratio of mini vehicles accounting in the Japanese market since April 2009 due to the introduction of new hybrid vehicles as well as the government's support measures for new vehicle purchases favorable to small/standard cars (announced in November 2009).
| ■Japanese automotive market: Drastic changes in the proportion of mini vehicles/ small/standard cars | (units) |
|
Second half of |
April-September |
October |
November |
||||||
|
units
|
yr/yr
|
units
|
yr/yr
|
units
|
yr/yr
|
units
|
yr/yr
|
||
|
Mini |
934,132 |
93.7% |
777,551 |
88.9% |
132,541 |
91.1% |
143,125 |
93.5% |
|
|
Small/Standard |
1,348,811 |
73.4% |
1,398,138 |
90.6% |
263,506 |
112.6% |
293,410 |
136.0% |
|
|
Total |
2,282,943 |
80.5% |
2,175,689 |
90.0% |
396,047 |
104.4% |
436,535 |
118.3% |
|
|
Ratio |
Mini |
40.9% |
33.5% |
33.5% |
32.8% |
||||
|
Small/Standard |
59.1% |
66.5% |
66.5% |
67.2% |
|||||
|
Total |
100.0% |
100.0% |
100.0% |
100.0% |
|||||
| (Note) 1. | Daihatsu announced in November 2009 that it would actively work on the early realization of fuel efficient, low-priced and light-weight mini cars in order to deal with the business environment which goes through (1) increased demand for hybrid vehicles, of which specifications don't exist in the mini vehicle segment, (2) the proactive approach by the democratic party of Japan towards the environmental issues, and (3) demand reduction in the domestic market as a result of the backlash from the subsidies for eco cars when it ends. |
| 2. | The ratio of mini vehicles was 36.1% in FY2006, 35.6% in FY2007 and 38.5% in FY2008 (full year). |
| 3. | In the new vehicle sales ranking by model name in FY2008, there were six mini vehicle models (including Suzuki Wagon R in the top slot, Daihatsu Move in the second place and Daihatsu Tanto in the third place) among the top 10 models . |
| 4. | Among the top 10 models in the ranking in November 2009, there were four mini vehicle models (Suzuki Wagon R and Daihatsu Move/Tanto/Mira) while there were two hybrid vehicle models (Toyota Prius in the top slot and Honda Insight in the ninth place). |
■Production structure: Applies streamlining based on SSC to plants in Japan, starts production of CVTs in Kyushu
Daihatsu intends to carry out a thorough production restructuring based on its SSC (Simple, Slim and Compact) concept to improve its competitiveness. It is currently implementing the SSC production structure that was firstly realized at the Oita No.2 plant, which started operating in December 2007, and at the Kurume engine plant, which started operating in August 2008, to other plants in Japan. It consolidated and streamlined the two lines at the Osaka Ikeda plant to one line in May 2009.
Furthermore, the Company started the production of CVTs exclusive for mini vehicles in Fukuoka prefecture in 2009, strengthening the production structure of mini vehicles in the Kyushu region.
■Consolidates 2 assembly lines at Osaka Ikeda plant to one
|
Daihatsu was considering the consolidation of assembly lines at the Osaka Ikeda plant, which has been established for more than 40 years, after the Kyushu Oita No.2 plant exclusive for mini vehicles had started the operation in December 2007. As the production of mini vehicles decreased, the Company in May 2009 consolidated the two lines existed at the plant (monthly production of 10,000 each) to one line with the monthly production of the remaining first line increased to 15,000. |
|
The Move produced at the closed down second line was integrated to the Shiga plant while the production of the ESSE and the Terios Kid was transferred to the enhanced first line. The number of temporary employees was also reduced by 500 to 1,400. |
|
The construction of the new CVT plant built by Daihatsu's consolidated subsidiary Akashi Kikai Industry completed in July 2009 and the new plant started the production in the second half of 2009. The monthly production capacity is 18,000, supplying for the Mira and the Move Conte that Daihatsu produces at its Oita No.2 plant. The investment amount is 8 billion JPY (excluding the land cost). The aluminum parts such as CVT cases are provided from the Kurume engine plant. |
|
Daihatsu installed the CVT that it had developed to the Sonia released in June 2006. As the monthly production capacity of CVTs at the existing Shiga plant is 18,000, the manufacturing commencement in Kyushu has doubled Daihatsu's CVT monthly production capacity to 36,000. |
| (Note) 1. | Daihatsu established a low-cost high-performance (according to Daihatsu) production structure in the Kyushu region by starting the operation of plants exclusive for mini vehicles with the Oita No.2 plant in December 2007, the engine plant in August 2008 and the CVT plant in the second half of 2009. |
| 2. | The Oita No.2 plant is believed to be a plant where Daihatsu's SSC (Simple, Small and Compact) concept has been realized as it has the annual production capacity of 230,000 with a space half of the first plant that has the same level of annual production capacity. Daihatsu plans to apply the know-how it acquired through this plant to other plants in Japan as well as in Indonesia and Malaysia. |
| 3. | Daihatsu intends to build a "locally contained" production/development structure by establishing a vehicle development center in Fukuoka prefecture. Although the opening of the center has been pushed back from the initial plan of April 2010 to sometime in 2011 or later, the designing and development operations have already been started at the Oita plant. |
■Reduces parts procurement costs by 30% by the end of FY2011 through open procurement
In September 2009, Daihatsu announced its operating principle for procurement leading to a drastic reform of its cost structure, in addition to the internal cost reduction approach through its SSC activities in order to survive the global competition to reduce costs and to lower fuel consumption.
The Company plans to reduce parts procurement costs by 30% by the end of FY2011 through open procurement, which is free from the Company's conventional business and in which the Company seeks proposals from various suppliers.
■Daihatsu: Reduces parts procurement costs by 30% by the end of FY2011 through open procurement
|
Daihatsu announced a new operation principle for procurement designed to reform its cost structure in September 2009. The principle is to be thoroughly "open & fair" to construct a base for low priced procurement by being free from the Company's conventional business in order to reduce parts procurement costs by 30% by the end of FY2011 (at the briefing of the operation principle held in Osaka, 430 suppliers attended including 83 suppliers with no previous business with the Company). |
|
Daihatsu says establishment of a new base for cheaper procurement is an issue that should be prioritized than having long-term stable business relationships. The Company will seek proposals that are specialized in mini vehicles from all suppliers globally to secure suppliers that have their forte in mini vehicle parts to enhance the Company's competitiveness in both performance and price of mini vehicles. |
|
Daihatsu will select suppliers by the end of FY2009 and will work together with the suppliers, firstly to carry out cost reduction of the mini vehicle model that will be developed based on the e:S. Furthermore, it will implement the same approach at the Company's other production bases abroad such as Indonesia and Malaysia. The parts and material procurement costs in FY2008 are said to have reached 637.9 billion JPY, accounting 51% of sales (based on Daihatsu's non-consolidated financial results). |
■Daihatsu records highest sales and market share with mini vehicles in FY2008, still expanding the share in FY2009
The mini vehicle market in Japan declined by 4.4% with 1.809 million in FY2008. However, Daihatsu recorded the highest sales and the largest market share, increasing the sales volume by 1.1% to 619,357 and the market share to 34.2%.
In FY2009, the mini vehicle market will further shrink to 1.7 million (a decline of 6.0%) and Daihatsu only managed to sell 590,000 (a decline of 4.7%), although the Company says the market share will still increase to 34.7%.
|
Unit sales (in 1,000 units) |
Market share |
|||||||
|
Mini Total
|
Daihatsu
|
Suzuki
|
Fuji Heavy
|
Others
|
Daihatsu
|
Suzuki
|
Fuji
Heavy |
|
|
FY2004 |
1,881.0 |
567.8 |
600.0 |
162.9 |
550.3 |
30.2% |
31.9% |
8.7% |
|
FY2005 |
1,948.4 |
591.9 |
625.5 |
140.7 |
590.3 |
30.4% |
32.1% |
7.2% |
|
FY2006 |
2,030.6 |
616.2 |
605.5 |
157.6 |
651.3 |
30.3% |
29.8% |
7.8% |
|
FY2007 |
1,893.0 |
612.8 |
587.3 |
135.0 |
557.9 |
32.4% |
31.0% |
7.1% |
|
FY2008 |
1,808.9 |
619.4 |
579.4 |
111.8 |
498.3 |
34.2% |
32.0% |
6.2% |
|
FY2009 |
1,700.0 |
590.0 |
|
|
|
34.7% |
|
|
|
Apr.-Sep. 2008 |
874.7 |
300.1 |
277.4 |
59.8 |
237.4 |
34.3% |
31.7% |
6.8% |
|
Apr.-Sep. 2009 |
777.6 |
275.7 |
252.3 |
46.3 |
203.3 |
35.5% |
32.4% |
6.0% |
| (Note) 1. | The figures for FY2009 are forecasts released by Daihatsu (the modified plan released in November 2009). |
| 2. | Although Daihatsu's brand has maintained the largest market share in the mini vehicle market since FY2006, Suzuki produces more volumes as it supplies vehicles to Nissan and Mazda on OEM (Suzuki's OEM vehicle production in Japan in FY2008 reached 139,000). However, as Daihatsu also started supplying its vehicles to Fuji Heavy Industries on OEM in FY2009, it will come close to Suzuki in terms of production volume (Fuji Heavy Industries will terminate all the production of mini vehicles in March 2012). |
■New models introduced in Japan: Mira Cocoa and TANTO Exe launched in 2009
Daihatsu introduced the Boon Luminas, which holds seven people, at the end of 2008. As for mini vehicles, it released the Mira Cocoa in August 2009 and will release the TANTO Exe at the end of 2009.
■Daihatsu: Recent new models released in Japan
■Boon Luminas (released in December 2008)
|
The model, which was launched in December 2008, is based on the Boon and holds seven people. It has a compact body with the overall length of 4,180 mm but the split seats in the second row slide 150 mm. It has a 1500cc engine and a four-speed automatic transmission. Toyota also released the sister model Passo Sette at the same time (supplied by Daihatsu on OEM). |
|
The model is a two-box type that is the same as the Mira but is said to be expressing friendliness by creating clearly curved corners for a "sloping-shoulder and trapezoid silhouette". The target is women who choose to buy products according to their inspiration and feelings. The model is the first vehicle in Japan to feature a back view monitor in the left hand side of the room mirror (equipped with an automatic anti-glare function), assisting the driver to park the vehicle by displaying the images from the back camera. The model with a CVT (2WD) meets the requirement for the eco-car tax redemption program (tax reduction of 75%) as well as the eco-car subsidy of 50,000 yen. The target monthly sales are 3,000. |
|
This is a model exhibited at the Tokyo Motor Show 2009 as a "spacious saloon for adults". It has abolished the center pillar-less design and a sliding door that the current TANTO has but instead employs usual hinged doors to reduce weight. Since the model has improved fuel consumption, it is qualified for the eco-car tax reduction program (the current TANTO can only be subsidized when the model is purchased upon scrapping an old vehicle that has been used for more than 13 years). |
|
Daihatsu says that the TANTO, which has a large vehicle body for a mini vehicle, is highly appraised for its size, price and fuel efficiency by the customers who have switched to the model from small cars, and also believes it is a model that follows environmental changes and downsizing trend. It says it developed the TANTO Exe to deliver the TANTO's benefits to a larger number of customers. |
| ■Daihatsu's domestic sales of new vehicles by model |
(in 1,000 units)
|
|
|
FY2004 |
FY2005 |
FY2006 |
FY2007 |
FY2008 |
FY2009 |
Apr.-Sep. |
Apr.-Sep. |
|
|
Mini |
Mira |
127.1 |
103.8 |
92.5 |
105.3 |
96.1 |
109.3 |
48.5 |
44.6 |
|
ESSE |
|
28.0 |
46.6 |
33.1 |
34.5 |
30.9 |
16.1 |
15.6 |
|
|
Move |
194.9 |
189.2 |
199.2 |
199.1 |
197.4 |
163.1 |
87.6 |
84.8 |
|
|
Atrai Wagon |
10.0 |
26.4 |
19.3 |
21.5 |
16.7 |
9.9 |
8.6 |
5.3 |
|
|
Terios Kid |
13.7 |
12.0 |
10.5 |
7.3 |
5.7 |
3.1 |
3.1 |
1.7 |
|
|
Copen |
7.2 |
6.6 |
6.0 |
6.0 |
5.3 |
3.0 |
3.1 |
1.6 |
|
|
TANTO |
94.5 |
92.7 |
110.1 |
112.3 |
162.9 |
140.3 |
83.1 |
75.2 |
|
|
Hijet Truck |
70.2 |
72.6 |
63.9 |
65.8 |
54.6 |
61.9 |
26.4 |
28.9 |
|
|
Hijet Cargo |
40.8 |
57.4 |
52.7 |
51.3 |
50.0 |
46.0 |
25.4 |
22.1 |
|
|
Others |
10.0 |
2.8 |
19.7 |
5.5 |
3.9 |
22.5 |
2.0 |
0.1 |
|
|
Total |
568.4 |
591.4 |
620.5 |
607.2 |
627.2 |
590.0 |
304.1 |
279.7 |
|
|
Small |
Boon |
15.1 |
9.7 |
6.8 |
4.6 |
5.8 |
5.3 |
1.7 |
2.2 |
|
Others |
4.2 |
4.0 |
14.2 |
4.0 |
2.6 |
1.7 |
1.4 |
1.0 |
|
|
Total |
19.3 |
13.7 |
21.0 |
8.6 |
8.3 |
7.0 |
3.1 |
3.1 |
|
|
Domestic sales Total |
587.7 |
605.1 |
641.5 |
615.9 |
635.4 |
597.0 |
307.2 |
282.8 |
|
(Note) FY2009 forecast was announced in November 2009.
■Overseas business: Auto parts exports for overseas production slightly increase in FY2009 while vehicle exports halved
As for Daihatsu's overseas business, exports of auto parts for overseas production will continue to have a slight increase in FY2009 as those for Indonesia expand (the actual volume for FY2008 is 396,000 and the planned volume for FY2009 is 415,000). However, exports of vehicles are expected to be halved from 107,000 of FY2008 to 55,000 in FY2009.
| Unconsolidated account base (units in 1,000s). Exports from Japan include completed vehicles and CKD sets. Exports for Malaysia and Indonesia of auto parts for overseas production include consigned production of Toyota cars. |
|
|
FY2005 |
FY2006 |
FY2007 |
2008FY |
FY2009 |
Apr.-Sep. |
Apr.-Sep. |
||
|
Asia |
Exports from Japan |
12.2 |
10.7 |
10.4 |
9.8 |
5.5 |
5.6 |
3.3 |
|
|
Auto parts |
Malaysia |
193.2 |
171.8 |
197.4 |
175.1 |
177.0 |
97.1 |
89.3 |
|
|
Indonesia |
95.1 |
115.8 |
164.7 |
201.9 |
225.0 |
110.2 |
106.3 |
||
|
China |
1.4 |
0.0 |
4.4 |
4.7 |
4.1 |
2.7 |
2.3 |
||
|
total |
289.7 |
287.6 |
366.5 |
381.7 |
406.1 |
210.0 |
197.9 |
||
|
Total |
301.8 |
298.2 |
376.9 |
391.5 |
411.6 |
215.6 |
201.2 |
||
|
Pacific |
Exports from Japan |
3.1 |
2.4 |
1.8 |
1.6 |
0.5 |
1.2 |
0.2 |
|
|
Europe |
Exports from Japan |
35.0 |
60.2 |
65.2 |
40.7 |
25.3 |
29.0 |
15.0 |
|
|
Auto parts (Italy) |
6.7 |
5.6 |
7.4 |
8.2 |
6.8 |
3.7 |
4.8 |
||
|
Total |
41.7 |
65.8 |
72.6 |
49.0 |
32.1 |
32.7 |
19.8 |
||
|
Middle |
Exports from Japan |
22.3 |
33.7 |
41.0 |
27.3 |
14.7 |
18.0 |
5.2 |
|
|
Latin |
Exports from Japan |
21.9 |
26.3 |
21.5 |
11.1 |
2.0 |
9.1 |
0.6 |
|
|
Auto parts (Venezuela) |
|
|
6.1 |
5.8 |
2.1 |
4.4 |
- |
||
|
Total |
21.9 |
26.3 |
27.6 |
16.9 |
4.1 |
13.4 |
0.6 |
||
|
Africa |
Exports from Japan |
12.8 |
14.6 |
17.5 |
16.2 |
7.0 |
8.9 |
2.7 |
|
|
Total |
Exports from Japan |
107.3 |
147.7 |
157.5 |
106.7 |
55.0 |
71.8 |
26.9 |
|
|
Auto parts |
296.3 |
293.2 |
380.0 |
395.7 |
415.0 |
218.0 |
202.7 |
||
|
Grand Total |
403.6 |
440.9 |
537.5 |
502.4 |
470.0 |
289.9 |
229.6 |
||
(Note) The planned figures for FY2009 are in accordance with the modified plan announced in November 2009.
■Indonesia: Planned production for FY2009 is 225K, doubling from that of FY2006
The amount of auto parts for overseas production exported to Daihatsu's Indonesian base Astra Daihatsu Motor has been expanding with 165,000 in FY2007, 202,000 in FY2008 and 225,000 in FY2009 (planned) (parts for Toyota vehicles such as the Avanza accounting over 60%).
Daihatsu branded vehicles sold 81,000 in FY2008 with the market share of 14.2%, taking the second largest share after Toyota for the first time.
■Indonesia: Takes the 2nd largest share for the first time with 14.2% in FY2008, with the FY2009 market share expected to be 16%
|
The Indonesian market expanded by 17.9% to 572,000 in FY2008. Among the Daihatsu branded vehicles, sales of the Zenia (introduced in January 2004. It is a seven-seater model with three row seats) was steady, reaching 81,000. Daihatsu had the market share of 14.2%, holding the second place for the first time after Toyota (Daihatsu was in fourth place in FY2007). The Company introduced the Luxio (with a 1500cc engine), which is a compact wagon based on the commercial van Gran Max (manufactured and sold by Astra Daihatsu since November 2007), in February 2009. |
|
The sales of Daihatsu branded vehicles in the first half of FY2009 (April to September) were 35,000, accounting 14.7% of the market share. The market is expected to shrink by 19% on the full year basis with sales of 460,000. However, sales of Daihatsu vehicles are expected to stand at 76,000 (a decrease of approximately 3%), increasing the share to 16%. |
■Malaysia: Largest player since 2006, planning to expand the share to 32.4% in 2009
In Malaysia, Daihatsu's Malaysian base Perodua has been remained as the largest market share holder since 2006. It will also maintain the sales with a small decline of 3% or so in 2009 (the demand in the whole market is expected to decrease by 8.8%) with the market share expected to expand to 32.4% (the share in 2008 was 30.5%).
|
The Malaysian market in 2008 was 548,000 (a 12.5% increase). Daihatsu's Malaysian base Perodua sold 167,000 and maintained the largest share three years in a row by accounting 30.5% of the market. The breakdown of the sales by model is; the Myvi (based on the Boon) released in 2005 sold 88,000 while the Viva (based on the Mira) released in 2007 sold 68,000. |
|
The sales of Perodua in the period from January to June 2009 were 77,000 with the market share of 30.7%. Although the whole market size in 2009 is expected to be around 500,000 (a decrease of 8.8%), Perodua expects to sell 162,000, accounting 32.4% of the market (it launched the ALZA in November 2009, which is a seven seater model and has target monthly sales of 3,500. The ALZA is a sister model of the Boon Luminas introduced in December 2008 in Japan). |
■Chinese business: Changes Daihatsu brand to FAW brand
For the Chinese business, in July 2009 Daihatsu revealed its intention to change the Daihatsu brand to the First Automobile Works (FAW) brand and to review its Chinese business to the direction to utilize the comprehensive capacity of FAW, as the joint venture business that the Company had started with Jilin Automobile in June 2007 didn't grow. Daihatsu says this is a part of its initiatives to accelerate selection and concentration of management resources in order to develop fuel efficient, low cost vehicles.
|
Daihatsu started selling the Zenia (seven-seater with three row seats and a 1500cc engine), which is a Daihatsu branded small multipurpose vehicle, in June 2007 jointly with Jilin Automobile, a member of FAW group. The model was manufactured by Jilin Automobile and sold on Daihatsu's original distribution network which had been built on Jilin's distribution network, with target annual sales of 30,000. |
|
However, it only sold 5,100 in 2008. Daihatsu said that it became clear that the brand's recognition, competitiveness and distribution structure were the issues they would need to work on and announced a modified business plan which to change the branding from the Daihatsu brand to the FAW brand (abolishing Daihatsu's distribution outlets at the same time), in July 2009. |
|
Daihatsu insists that it will utilize FAW's comprehensive capacity and brand power to achieve sales increase at an early stage while it will maintain the current technical license agreement and will not alter the alliance between Daihatsu, FAW and Jilin Automobile. |
■FY2008 sales slide to 1.012 million with a decline of 27K, expected sales for FY2009 are 902K
In FY2008, Daihatsu's sales decreased by 27,000 to 1.012 million with mini vehicles increased by 20,000 while exports declined by 50,000. In addition, exports of auto parts for overseas production amounted 396,000.
The expected sales for FY2009 are 902,000 with a decrease of 110,000 as the domestic sales also decline. On the other hand, the exports of auto parts for overseas production will slightly increase to 415,000.
| ■Daihatsu's sales volume (Unconsolidated account base) |
(units)
|
|
|
FY2005 |
FY2006 |
FY2007 |
FY2008 |
FY2009 Forecast |
Apr.-Sep. |
Apr.-Sep. |
|
|
announced |
announced |
|||||||
|
Domestic
Mini
Small
|
605,117
591,409
13,708
|
641,511
620,544
20,967
|
615,877
607,244
8,633
|
635,444
627,150
8,294
|
595,000
590,000
5,000
|
597,000
590,000
7,000
|
307,000
304,000
3,000
|
283,000
280,000
3,000
|
|
Exports |
107,317 |
147,706 |
157,481 |
106,660 |
70,000 |
55,000 |
72,000 |
27,000 |
|
Consigned |
196,556 |
287,357 |
264,673 |
269,858 |
260,000 |
250,000 |
137,000 |
111,000 |
|
Total |
908,990 |
1,076,574 |
1,038,031 |
1,011,962 |
925,000 |
902,000 |
516,000 |
421,000 |
|
thereof: Daihatsu |
712,434 |
789,217 |
773,358 |
742,104 |
665,000 |
652,000 |
379,000 |
310,000 |
|
Auto parts |
296,290 |
293,190 |
380,030 |
395,708 |
365,000 |
415,000 |
218,000 |
203,000 |
|
Consigned |
368,616 |
385,026 |
433,599 |
470,183 |
440,000 |
565,000 |
206,000 |
269,000 |
|
Domestic |
909,494 |
1,078,434 |
1,030,723 |
993,898 |
- |
- |
- |
- |
| (Note) 1. | Exports from Japan include completed vehicles and CKD sets. |
| 2. | Daihatsu's new vehicle sales in Japan in FY2008 (on a retail basis) were 626,578 (a 0.6% increase), taking the third place after Toyota and Suzuki. Furthermore, it was the only company among Japanese automobile manufacturers that grew year-on-year. |
| 3. | As for the commissioned production and OEM vehicles, Daihatsu added the Subaru DEX (based on the COO) in November 2008 and the Toyota Passo Sette (the Boon Luminas's sister model) in December 2008 and then started supplying the Subaru Dias Wagon (based on the Atrai Wagon) in the second half of 2009. |
■Consolidated sales slide by 18.4% in 1st half of FY2009 due to declined overseas sales
Daihatsu posted consolidated sales of 1,631.4 billion JPY (a 4.2% decline) and operating profit of 38.2 billion JPY (a 41.4% decline) in FY2008. Since Daihatsu has a relatively lower proportion of overseas sales in its consolidated sales (27.0% in FY2008) and sales of mini vehicles in Japan grew, it had a less impact from the economic downturn compared to other automobile manufacturers.
The consolidated sales in the first half of FY2009 (April to September) reached 718.9 billion JPY, declining by 18.4% or 162 billion JPY (sales of Daihatsu branded vehicles decreased by 40 billion JPY in Japan and overseas business decreased by 75 billion JPY while sales from commissioned production and OEM decreased by 47 billion JPY). Operating profit and net profit dipped by 60.1% to 11.1 billion JPY and 60.3% to 6.8 billion JPY, respectively.
| ■Daihatsu's consolidated results outline |
(Millions of Yen)
|
|
|
FY2005 |
FY2006 |
FY2007 |
FY2008 |
FY2009 Forecast |
Apr.-Sep. |
Apr.-Sep. |
|
|
announced |
announced |
|||||||
|
Sales of
Daihatsu Vehicles Domestic
Overseas
|
988,547
729,039
259,508
|
1,132,973
773,055
359,918
|
1,196,125
792,795
403,330
|
1,132,703
812,373
320,330
|
970,000
720,000
250,000
|
990,000
730,000
260,000
|
613,079
408,065
205,013
|
497,928
368,187
129,741
|
|
Consigned & OEM |
359,424 |
504,151 |
506,476 |
498,691 |
430,000 |
460,000 |
267,761 |
220,980 |
|
Total Sales |
1,347,972 |
1,637,124 |
1,702,602 |
1,631,395 |
1,400,000 |
1,450,000 |
880,840 |
718,909 |
|
Operating profit |
48,638 |
54,373 |
65,201 |
38,191 |
17,000 |
26,000 |
27,910 |
11,122 |
|
Ordinary profit |
50,360 |
60,207 |
66,563 |
39,455 |
16,000 |
27,000 |
31,148 |
12,925 |
|
Net profit |
33,523 |
34,730 |
34,940 |
22,074 |
8,000 |
13,000 |
17,138 |
6,805 |
|
R&D expenses |
47,803 |
46,724 |
44,213 |
44,209 |
47,000 |
45,000 |
22,202 |
21,723 |
|
Capital |
114,039 |
77,500 |
111,749 |
76,700 |
55,000 |
40,000 |
42,244 |
20,711 |
|
Depreciation |
52,577 |
65,143 |
66,487 |
83,654 |
76,000 |
73,000 |
38,319 |
34,870 |
| (Note) 1. | With the financial results of Japanese automobile manufacturers in FY2008, there were only two manufacturers with Daihatsu and Fuji Heavy Industries (a 8.0% decline) who managed to keep their consolidated sales decreased only by a single digit. There were only three manufacturers with Daihatsu, Honda (a 77.2% decrease) and Suzuki (a 65.9% decrease) who managed to remain profitable. |
| 2. | Daihatsu upwardly modified its sales of FY2009 on a full-year basis from 1,400 billion JPY announced in April to 1,450 billion JPY, its operating profit from 17 billion JPY to 26 billion JPY and its current net profit from 8 billion JPY to 13 billion JPY in the announcement of the financial statements for the second quarter (November 2009). |
| Daihatsu: Light vehicle production by Country (IHS Global InsightForecast) | (Unit) |
| 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | |
| JAPAN | 764,232 | 770,112 | 771,733 | 680,640 | 646,039 | 713,788 | 692,854 | 649,976 | 660,283 |
| INDONESIA | 33,122 | 64,998 | 79,569 | 72,796 | 82,912 | 88,737 | 91,908 | 100,048 | 106,851 |
| MALAYSIA | 5,337 | 4,617 | 5,585 | 3,824 | 4,157 | 4,312 | 4,234 | 4,410 | 4,719 |
| PAKISTAN | 10,248 | 11,768 | 10,570 | 4,068 | 4,923 | 6,061 | 7,070 | 8,408 | 9,679 |
| CHINA | 296 | 2,589 | 4,375 | 2,226 | 0 | 0 | 0 | 0 | 0 |
| COLOMBIA | 1,010 | 1,245 | 780 | 463 | 537 | 548 | 619 | 630 | 689 |
| Total | 814,245 | 855,329 | 872,612 | 764,017 | 738,568 | 813,446 | 796,685 | 763,472 | 782,221 |
(Note)
1. Data indicate figures of only small-size vehicles, including passenger cars and light commercial vehicles with a gross vehicle weight of under 6 tons.
2.Data for 2009 are based on estimated figures.
3. All rights reserved. Reproduction of any data will require permission of IHS Global Insight.
Production Forecast : Daihatsu (IHS Global Insight Forecast)
TABLE SUMMARY
Brand: DAIHATSU, Strategic Group: TOYOTA
Total LV Production; filtered by: DAIHATSU; Grouped by: Country; double counts included;
| Country | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 |
| Totals | 814,245 | 855,329 | 872,612 | 764,017 | 738,568 | 813,446 | 796,685 | 763,472 | 782,221 | 855,631 | 813,376 |
| CHINA | 296 | 2,589 | 4,375 | 2,226 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| COLOMBIA | 1,010 | 1,245 | 780 | 463 | 537 | 548 | 619 | 630 | 689 | 710 | 849 |
| INDONESIA | 33,122 | 64,998 | 79,569 | 72,796 | 82,912 | 88,737 | 91,908 | 100,048 | 106,851 | 113,977 | 119,507 |
| JAPAN | 764,232 | 770,112 | 771,733 | 680,640 | 646,039 | 713,788 | 692,854 | 649,976 | 660,283 | 726,150 | 676,114 |
| MALAYSIA | 5,337 | 4,617 | 5,585 | 3,824 | 4,157 | 4,312 | 4,234 | 4,410 | 4,719 | 4,250 | 5,515 |
| PAKISTAN | 10,248 | 11,768 | 10,570 | 4,068 | 4,923 | 6,061 | 7,070 | 8,408 | 9,679 | 10,544 | 11,391 |
- Daihatsu has been affiliated with Toyota since 1967, and in 1999, Toyota took a 51% stake. Recently, links with Toyota have been strengthening; Daihatsu develops and produces several Toyota models on a consignment basis, mainly in Japan but also in Indonesia.
- Daihatsu represents Toyota in the domestic minivehicle sector. Chronic dysfunction in the Japanese economy has undermined this sector, and Daihatsu was the only major brand to increase sales during 2008.
- Its medium-term objective is to increase its presence in the small car market, including production for Toyota.
- Japan accounted for 87% of Daihatsu production in 2008.
- The company exports high volumes of completely knocked-down (CKD) kits to low-cost assembly sites such as Indonesia and Pakistan. In Malaysia, Daihatsu has a majority stake in Perodua. All these operations have been enjoying relatively healthy performances, although at low volumes.
- Daihatsu's focus on small cars has supported its total output volumes, including CKD, while its emphasis on the home market has protected it from the vicissitudes of the currency exchange rates. It is one of the few Japanese manufacturers to be experiencing positive financial results during this period of economic turmoil,
- New Japanese government incentives have brought most benefits to the standard car sector rather than to minicars, which already have their own incentives. Due to the ageing of Japanese society, we expect minicar sales to remain stable as long as these incentives remain in place.
