1. MarkLines Home
  2. OEM, Market&Technology
  3. Ford Revitalization Plan for its operation in North America with the annual income goal of USD 7 billion

Ford Revitalization Plan for its operation in North America
with the annual income goal of USD 7 billion

. ,
USD 5.45 billion net loss on 7 million unit sales in 2001

  Ford announced a Revitalization Plan for its operation in North America in January 2002 following its performance in the fiscal year 2001 had resulted in losses of USD 5.45 billion. Ford has inaugurated a new CEO, Mr. William Clay Ford, Jr. replacing the former CEO, Mr. Jacques Nasser in November 2001.

Losses of USD 5.45 billion on 7 million unit sales in 2001

  As for the 2001 fiscal year, Ford's sales volume in the European market, recovered somewhat. However, its total sales volume remained at the low level of 6.99 million units due to the sharp decline of sales in North America. This volume was still within acceptable limits. However, it eventually led to the second largest deficit since 1992.

 
Ford's Long-term Vehicle Sales Trend

(1000 Units)

  1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001
U.S. 3,286 2,841 3,330 3,784 4,218 3,993 3,897 4,016 3,988 4,385 4,486 3,885
Cars 1,870 1588, 1,820 1,925 2,036 1,767 1,656 1,614 1,563 1,725 1,775 1,427
Trucks 1,416 1,253 1,510 1,859 2,182 2,226 2,241 2,402 2,425 2,660 2,711 2,458
Canada 257 259 237 256 281 254 258 319 279 288 300 245
Mexico 89 12 126 91 92 32 67 97 103 114 147 162
North America Total 3,632 3,212 3,693 4,131 4,591 4,279 4,222 4,432 4,370 4,787 4,933 4,292
Britain 607 471 420 464 520 496 516 466 498 518 476 637
Germany 361 501 407 340 386 409 436 460 444 353 320 383
Italy 219 301 266 172 179 193 180 248 205 209 222 249
Spain 155 128 165 117 163 160 155 155 155 180 180 178
France 185 190 194 150 180 165 194 153 171 172 158 163
Others 289 296 270 250 281 286 339 318 377 528 526 551
Europe Total 1,816 1,887 1,722 1,493 1,709 1,709 1,820 1,800 1,850 1,960 1,882 2,161
Brazil 137 137 117 151 164 201 190 214 178 117 134 125
Australia 134 104 105 120 125 139 138 132 133 125 125 115
Taiwan 115 107 119 122 97 106 86 79 77 56 63 53
Argentina 18 26 49 49 54 48 64 147 97 60 49 29
Japan 99 83 64 53 50 57 52 40 25 32 26 18
Others 72 67 71 65 63 67 81 103 93 83 212 198
Others
Total
575 524 525 560 553 618 611 715 603 473 609 538
World total 6,023 5,623 5,940 6,184 6,853 6,606 6,653 6,947 6,823 7,220 7,424 6,991

Source: Ford Motor Company Annual Reports

 
Ford's Long-term Operating Performance

(million USD)

  1990 1991 1992 1993

1994

1995 1996 1997 1998 1999 2000 2001
Automotive

Sales

81,844 72,051 84,407 91,568 107,137 110,496 116,886 121,976 118,017 135,073 141,230 131,528
Operating Income 316 (3,769) (1,775) 1,432 5,826

3,281

1,928 6,164 5,567 7,214 5,232 (7,568)
Income before taxes 275 (4,052) (1,952) 1,291 5,997

3,166

1,967 6,267 5,842 7,275 5,267 (9,036)
Net Income 99 (3,186) (8,628) 1,008 3,913 2,056 1,271 4,203 4,049 4,986 3,624 (6,267)
Financial Service 
Revenues 15,806 16,235 15,725 16,953 21,302 26,641 28,968 30,692 25,333 25,585 28,828 30,884
Income before taxes 1,220 1,465 1,825 2,712 2,792 3,539 4,222 3,857 18,438 2,579 2,967 1,452
Net Income 761 928 1,243 1,521 1,395 2,083 2,791 2,206 17,319 1,516 1,786 814
Total Company 
Sales & revenues 97,650 88,286 100,132 108,521 128,439 137,137 145,854 152,668 143,350 160,658 170,058 162,412
Income before taxes 1,495 (2,587) (127) 4,003 8,789 6,705 6,189 10,124 24,280 9,854 8,234 (7,584)
Net Income 860 (2,258) (7,385) 2,529 5,308 4,139 4,446 6,920 22,071 7,237 3,467 (5,453)
Assets
Automotive 50,824 52,397 57,170 61,737 68,639 72,772 75,008 80,339 83,911 99,201 94,312 88,319
Financial Service 122,839 122,032 123,375 137,201 150,983 170,511 183,209 194,018 148,801 171,048 189,078 188,224
Total Assets 173,663 174,429 180,545 198,938 219,622 243,283 258,217 274,357 232,712 270,249 283,390 276,543
Long-term debt
Automotive 4,553 6,539 7,068 7,084 7,103 5,475 6,385 6,964 8,589 10,398 11,769 13,492
Financial Service 40,779 43,680 42,369 47,900 58,104 68,259 70,641 73,198 55,468 67,517 87,118 n.a.
Stockholders' equity 23,238 22,690 14,753 15,574 21,659 24,547 26,765 30,787 23,434 27,604 18,610 7,786
Capital expenditures
Facilities 4,702 3,611 3,613 4,339 5,236 5,455 4,529 4,906 4,369 4,332 5,315  

Depreciation

3,185 3,956 4,658 5,456 7,207 8,954 9,070 9,865 10,890 11,846 12,915  
Special tools 2,556 2,236 2,177 2,475 3,310 3,542 3,154 2,894 3,388 3,327 3,033  

Amortization

1,695 1,822 2,097 2,012 2,129 2,765 3,211 3,126 2,880 2,459 2,451  
Employee Data
Total labor costs 18,962 17,998 19,850 20,065 22,985 23,758 25,689 25,546 25,606 26,881 25,653  
Hourly labor costs: USD 32.56 37.07 39.16 39.06 40.94 40.45 41.77 43.55 45.72 47.37 48.44  
Employees 369,547 331,977 325,333 321,925 337,728 346,989 371,702 363,892 342,545 374,093 345,991  
Employees (US) 180,228 156,203 158,501 166,995 180,861 186,387 189,718 189,787 171,269 173,045 163,236  

Source: Ford Motor Company Annual Reports
Note: 2001Y is unaudited data based on news releases

 
Quarterly data in 2000 to 2001

(million USD)

  2000 2001
Jan.-Mar. Apr.-June July-Sept. Oct.-Dec. Jan.-Mar. Apr.-June July-Sept. Oct.-Dec.
Automotive                
   Sales 36,175 37,366 32,582 35,107 34,650 34,552 28,554 33,772
   Operating income 2,322 1,413 574 923 1,329 (1,432) (1,084) (6,381)
Financial Services                
   Revenues 6,729 7,133 7,473 7,493 7,796 7,762 7,948 7,378
   Income before taxes 643 764 856 704 594 690 626 (458)
Total Company                
Income from continuing operations 1,932 1,513 888 1,077 1,059 (752) (692) (5,068)
 
Automotive Division Sales by Region

(million USD)

  Sales Net Income
1998 1999 2000 2001 1998 1999 2000
US 85,934 92,218 96,030 83,971      
Canada/Mexico     7,835 6,981      
North America     103,865 90,952 3,997 5,418 4,886
Europe 23,800 29,344 28,674 31,925 151 50 (1,130)
South America     2,536 2,229 (278) (444) (240)
Rest of World 8,283 13,511 6,155 6,422 179 87 108
Worldwide 118,017 135,073 141,230 131,528 4,049 4,986 3,624

Source: Ford Motor Company 2000 Annual Report, Sales in 2001 compiled from News Releases.

The goal of the Ford Revitalization Plan is to ensure pre-tax USD 7 billion annual income

  The Revitalization Plan announced by Ford in January 2002 concerns its operation in North America. Also, existing plans will continue to be strengthened in order to improve performance in other areas. The goal of the existing plans and this Revitalization Plan for Ford's operation in North America is to establish a business structure to ensure pre-tax annual income of USD 7 billion (its income will increase by USD 9 billion).

  The Ford Revitalization Plan mainly consists of New Product Actions, Continuous Quality Improvements, Major Capacity Rationalization, and Cost Reduction Initiatives. However, it is not a plan designed to propose a new direction, including changing the framework of the operation system for the entire Ford Group, except Finance Services, because it is basically limited to only the operation in North America. The content of this plan is to go "Back to Basics" as an authentic manufacturer, as opposed to the profit-oriented management through value chain deployed during the days of Mr. Jacques Nasser's stewardship.

 
The outline of the Revitalization Plan announced by Ford in January 2002

  "The Revitalization Plan" announced by Ford on January 11, 2002 aims at strengthening its marketing position and improving profitability. Part of this Revitalization Plan is a reorganization action plan, which is described below.

Introduction of 20 models every year
 
  Ford will invest about USD 20 billion over the next 5 years to acquire the ability and flexibility to immediately adapt to new product plans and to the changing demands of the market. As many as 20 new models or minor change models/renewal products are scheduled to be launched in the US market every year. The plan to introduce the mainstays of these models is shown below. In this regard, the product development departments for passenger cars and trucks are undergoing consolidation.
 
  2001 2002 2003 2004-2006
(Average)
Ford Brands 2 2 3 5
PAG Brands 3 5 4 5
Total  5 7 7 10

 

Discontinued production of 4 models with lower profitability

  The production of the Mercury Cougar, Mercury Villager, Lincoln Continental and Ford Escort are targeted to be discontinued in 2002.

Quality Improvements

  The Ford Revitalization Plan consists of New Product Actions, Continuous Quality Improvements, Major Capacity Rationalization and Cost Reduction Initiatives. Quality improvements are proceeded by Establish Focus (0/5/50/500 Targets, Single Agenda for Quality and so on), Improve Processes & Skills (6-Sigma Problem-Solving and so on), Increase Resources (Plant Vehicle Team, Supplier Technical Assistance and Quality Engineers). J.D. Power IQS (Initial Quality Service) will be improved as a milestone in 2002. "Ford's passenger cars and trucks will be characterized by their improved quality and value (Mr. Nick Scheele, COO)".

Reduced production capacity in North America to 4.8 million units from 5.7 million units.

  Production capacity in North America will be reduced to 4.8 million units from 5.7 million units over the next 5 years. Also it will be reorganized to meet the market situation. Due to this effect, income before taxes will increase by USD 1.5 billion.

1. The 5 plants closing: Edison Assembly, Ontario Truck Plant,
    St. Louis Assembly, Cleveland Aluminum Casting and Vulcan Forging
2. No more production of new products at two plants, Ohio Assembly and Cuautitlan Assembly
3. Divestiture of the Woodhaven Forging Plant
4. Large-scale personnel and shift reduction at 11 plants
5. Line speed reductions and changes of operation cycles at 9 plants

Production capacity on a operation cycle basis has been reduced by 300,000 units in 2001 and will be further decreased by 500,000 units in 2002.

Launch of a new plant with flexible production capability in 2004

  A new Rogue Plant for trucks with 250,000 unit annual capacity is scheduled to start operation in 2004. Total investment amounts to USD 2billion. It is possible to share mixed -model assembly lines for 9 models using one of 3 common platforms which range from small SUVs to large pickups.

Reduction of 15,000 hourly-paid employees in North America

A total of 12,000 hourly-paid employees in North America will be reduced by these plans. One of the plans has been already completed in December 2001. The others will be further carried out from 2002 onward. Besides the 12,000 mentioned previously, another 3,000 hourly-paid employees had already been let go in 2001.

Reduction of 5,000 white-collar workers in North America

  3,500 white-collar workers (salaried workers) were reduced in North America by a voluntary separation scheme carried out in 2001. Furthermore, this scheme will remain effective in order to achieve the target with an additional 1.500 white-collar workers being reduced. Additionally, an involuntary separation scheme may also be implemented if necessary for attaining the goal.
Income before taxes will increase by USD 1.5 billion through overhead reductions including other paperwork reduction and administrative cost-cutting.

Reduction of about 35,000 employees worldwide

A total of about 35,000 employees will be reduced. Some of whom have already become unemployed through a wide variety of actions conducted worldwide in 2001. The rest will follow in the near future. A breakdown of reduction consists of 21,500 workers in North America (15,000 hourly-paid employees, 5,000 salaried-workers and 1,500 contract workers) and 13,500 workers in areas other than North America.

Increase in income before taxes by USD 3 billion through parts and materials cost reductions.

Ford and suppliers in North America worked together towards parts cost reductions, with these suppliers taking the initiative. The fruits of cost reductions were split between with Ford and these suppliers'  65% and 35% respectively for the first year. 300 engineers from Ford were assigned to activities of parts cost reductions. A program is scheduled to be developed to improve Ford products and their overall quality. It is projected that this program will increase income before taxes by USD 3 billion along with carrying out the other cost reduction programs for materials.

Divestiture of non-core businesses and assets that amount to USD 1 billion in 2002

Non-core businesses and assets that amount to USD 1 billion will be sold in 2002.

Reinforcement of continuous programs for the other areas and Financial Services

  This includes continuous implementation of programs for areas other than North America such as Transformation in Europe, Premier Automotive Group (a strategy for a group of Ford's luxury car brands), turnaround in South America and policy transformation for Ford Financial Services (more profitability-oriented rather than growth, focusing on linkage with Ford automobile business).

Increase in income before taxes by USD 9 billion

  Annual income before taxes will increase to USD 7 billion due to an increase of USD 9 billion through these action plans, and the programs that have already been conducted (on the precondition that Ford has a 19% market share in North America, which is the same level [18.9%] as in 2001).

Improvement target of income before taxes by the Ford Revitalization Plan (USD million)

Right-Size Capacity
Material Cost Reductions
Overhead Reductions
All Other Improvements
Improvement Plan Total
1,500
3,000
1,500
3,000
9,000
Present level of income before taxes
The level of income before taxes on a medium-term basis
-2,000
7,000

 
 
Assembly Plants in North America and 2 US Parts Plants to be closed down

Yellow: Will close, Green: Will not manufacture new products (announced on Jan.11 2002)

  Production (units) Year 
Opened
Employees Main Products
2000 2001 Hourly Salary
(Canada) St. Thomas Car 235,681 202,255 1967 2,648 197 Crown Victoria, Grand Marquis
(Canada) Oakville Truck 279,511 205,808 1953 3,340 213 Windstar
(Canada) Ontario Truck Truck 114,454 93,106 1965 1,303 108 F-150 Pickup
(Mexico) Hermosillo Car 168,044 143,378 1986 2,454 265 Escort, Focus ZX3
(Mexico) Cuautitian Truck 87,406 71,044 1970 3,006 333 F-Series Pickup
Car 23,544 22,269 Fiesta and Ikon
Atlanta Car 281,801 215,100 1947 2,189 177 Taurus, Sable
Chicago Car 273,812 230,167 1924 2,285 194 Taurus, Sable
Dearborn Car 180,431 160,184 1918 1,810 171 Mustang
Wayne Car 325,720 251,879 1952 3,801 260 Focus
Wixom Car 162,771 132,538 1957 3,192 300 Continental, Thunderbird. etc.
Avon Lake-Ohio Truck 68,632 46,240 1974 2,477 216 Econoline,Villager,Nissan Quest
Detroit (Medium) Truck 23,730 14,529        
Edison Truck 172,398 135,314 1948 1,517 148 Ranger, Mazda B-Series truck
Kentucky Truck Truck 426,499 378,303 1969 5,793 390 F-Series, Cab, Excursion
Lorain Truck 216,467 149,210 1958 1,625 120 Econoline, Club Wagon
Louisville Truck 293,888 281,549 1955 3,593 231 Explorer, Mountaineer, etc.
Kansas City Truck 376,070 491,205 1951 5,617 335 F-150, Escape/Tribute/Maverick
Wayne-Mich Truck Truck 286,469 210,300 1964 3,750 265 Expedition, Navigator
Norfolk Truck 230,628 195,160 1925 2,156 174 F-150 light pickup
St. Louis Truck 239,353 190,562 1948 2,377 236 Explorer
Twin Cities Truck 203,353 173,163 1925 1,872 162 Ranger, Regular Cab, Supercab
Total Production Total 4,670,662 3,993,263  
Car 1,674,602 1,357,770
Truck 2,996,060 2,635,493
 
 
Closing Parts Plants
Cleveland Alumi. Casting    7,508   2000 100 22 Aluminum cylinder blocks
Vulcan Forge   8,200,000   1965 80 9 Connecting rods, rod cap forging

Source: Ford news releases. Production data based on Ward's Automotive Reports.
Note: 2000Y production in Kansas City Plant includes 22,789 cars. Employees is number as of the end of 2000.

Program for Premier Automotive Group that contributes more than one third of the total income of Ford

  One of these existing programs, the program for the PAG (Premier Automotive Group) to increase the profitability of Ford's 5 luxury car brands, has the biggest influence on the Ford Revitalization Plan. It is assumed that income from PAG contributes approximately more than one third of the USD 7 billion pre-tax income that Ford is targeting, although the Ford Revitalization Plan does not refer to a specific targeted sales volume and income.

  It was announced in 1999 that the targeted total sales volume (except Land Rover) would reach more than 1 million units in 2004. Ford is seemingly setting a medium-term goal, that is, around 1.3 million units including the sales volume of Land Rover which Ford bought out in 2000. In contrast to the targeted pre-tax income of USD 7 billion, it turns out that each and every PAG brand car is expected to make around USD 2,000 profit per sale of one car.

  The Ford Revitalization Plan reveals introductions of 25 major new models from PAG over the next 5 years. However, certain other plans are not mentioned therein. Also no specific plan to achieve PAG's target has been disclosed in announcements, other than proceeding with a commonality of platforms and components.

  As of 2000, 94% of all the PAG cars were sold in the North American and European market where they considered to have exceeded the sales peak. This is quite likely to become one of the insecure factors for the Ford Revitalization Plan.

 
PAG: Premier Automotive Group Plan

Complied from Ford Motor Company 2000 Annual Reports, etc.

4,000
PAG: Premier Automotive Group's Brands and 2000 unit sales
 
Aston Martin 1,011 North America 30%, UK 30%, Germany 27%, Others 13%
Jaguar 90,031 North America 52%, Europe 40%, Others 8%
Lincoln 203,141 North America 99%, Others 1%
Volvo 412,665 North America 27%, Europe 69%, Others 4%
Land Rover 169,492 North America 17%, Europe 65%, Central & South America 2%, Others 16%
PAG Total 876,340 North America 44%, Europe 49%, Others 6%
Ford 5,888,221 North America 66% Europe25% Central & South America4% Asia Pacific4% Others1%
Mercury 386,150 North America 98%, Europe2%
Mazda 1,009,912 North America 30% Europe21% Central & South America3% Asia Pacific38% Others8%
Total 8,160,623 North America 61%, Europe26%, Others13%
     
    Aston Martin: acquired 75% in 1987, wholly-owned subsidiary in 1994.
    Jaguar: acquired in 1989
    Volvo Cars: acquired for 6.4 billion USD in 1999
    Land Rover: acquired for 2.7 billion USD
  
PAG: Premier Automotive Group's Brand DNA
 
Aston Martin The Most Exclusive Club
Jaguar Elegant, Sensuous Original with Refined Power
Lincoln American Luxury
Volvo Safety for Life
Land Rover The Best 4x4xFar
Ford Genuine, Progressive, Smart
Mercury Innovative, Expressive, Individualistic
Mazda Stylish, Insightful, Spirited
 
PAG: Target of Premier Automotive Group
 Purpose: Improve sales efficiency and profitability in luxury cars.
 Sales: 1 million units in 2004 (1999 target excluding Land Rover)

Brand

Units

Aston Martin

Jaguar

200,000
Lincoln 200,000
Volvo 600,000
Land Rover 300,000

 Sales/Profits: approx. 1/3 of Ford's total income (announced in Jan. 2002)
 2000 Sales: 26.5 billion USD, Operating Income: 1.3billion USD
 2005 Operating Income: 2.5billion USD (operating income ratio: more than 8%)
 (announced at 1999)
  

PAG: Launch of Premier Automotive Group Models

PAG will launch 25 Major New models in 5 years.
In Ford Group, PAG promotes common platforms and components

Jaguar 2001 Small sized X-type (World wide sales plan: 100,000)
2004 F-Type
Lincoln 2002 Blackwood (SUV)
2003 Aviator(SUV)
2005 Entry level luxury car
Volvo 2002 V90CC
 2004 S50
Land Rover 2001 Freelander
2002 New Model RangeRover
2004 Defender (revival)
 
PAG: Premier Automotive Group Activity
 
-PAG established in London as HQ in March 1999. USA HQ opened in Irvine, California in Nov. 2001.
-PAG managed by Dr. Wolfgang Reitzle (VP of Ford Group) the Chairman of Jaguar Cars and Volvo.
-Aston Martin Jaguar Land Rover North America was established in Irvine, California, and integrated
4 brands of USA Businesses excluding Lincolin.
 
 
Vehicle sales in USA by Model
Yellow: Premier Automotive Group.
Green: Ended Models in 2002 (Announced Jan.11 2002)

(units)

  1995 1996 1997 1998 1999 2000 2001
Small
Ford Aspire * 59,191 37,359 33,243 4,917      
Ford Escort 285,570 284,644 283,898 291,936 260,486 110,736 90,503
Ford Focus         55,846 286,166 264,414
Ford Tempo 1,780            
Mercury Topaz 399            
Mercury Tracer 51,988 47,797 43,589 33,077 23,146    
Middle
Ford Contour 174,214 174,187 151,060 139,838 134,487 45,109  
Mercury Mystique 62,609 57,102 41,038 38,274 39,531 16,208  
Ford Taurus 366,266 401,049 357,162 371,074 368,327 382,035 353,560
Mercury Sable 102,565 114,164 112,400 100,367 101,120 103,030 102,646
Volvo 40 *         11,988 35,635 25,848
Ford Mustang 136,962 122,674 116,610 144,732 166,915 173,676 169,198
Ford Probe 52,696 32,505 16,361 3,058      
Mercury Cougar       35,465 56,831 40,343 29,487
Large
Ford Crown Victoria 98,163 108,789 107,872 111,531 114.669 92.047 95.261
Mercury Grand Marquis 90,367 99,770 109,539 114,162 122.776 122.572 112.034
Ford Thunderbird 104,254 79,721 66,334 2,243     5.177
Mercury Cougar 53,387 36,015 30,516 2,751      
Luxury
Volvo 800 Series * 60,398 68,403 20,184 410 18    
Volvo S70/V70 *     52,995 86,797 71,105 48,660 19,2621
Lincoln Continental 40,708 32,019 31,220 35,210 26,246 22,648 20,392
Lincoln Town Car 92,673 93,598 92,297 97,547 84,629 81,399 66,859
Lincoln LS         26,368 51,039 39,787
Volvo S60/S80/S90/V90 *     9,018 13,965 33,581 31,994 56,280
Volvo 900 Series * 28,107 20,178 8,698        
Jaguar S-Type/X-Type *         15,541 24,507 29,313
Jaguar XJ/Vanden Plas * 13,550 12,958 12,588 16,642 13,344 12,492 10,082
Lincoln Mark 17,433 15,859 16,023 10,505      
Jaguar XJ-S/XK8 * 4,535 4,920 6,913 5,861 6,154 6,729 5,137
Middle CUV/SUV
Ford Escape           42,635 164,184
Ford Explorer 395,227 402,663 383,852 431,488 428,772 445,157 415,921
Mercury Mountaineer   26,700 45,363 47,595 49,281 46,547 45,574
Luxury Middle SUV
Land Rover Defender * 1,571 606 2,501 122

(Resale program in 2004)

Land Rover Discovery * 11,570 15,491 14,703 14,230 21,931 20,860 20,104
Land Rover Range Rover * 6,885 7,085 6,621 7,070 7,449 6,287 5,771
Land Rover Freelander *             1,329
Large SUV/Luxury Large SUV
Ford Bronco 34,210 33          
Ford Excursion         18,315 50,786 34,710
Ford Expedition   45,974 214,524 225,703 233,125 213,483 178,045
Lincoln Navigator     26,831 43,859 39,250 37,923 31,759
Small Van/Large Van
Ford Aerostar 87,547 73,685 44,829 1,060      
Ford Windstar 222,147 209,033 205,356 190,173 213,844 222,298 179,595
Mercury Villager 75,052 65,587 55,168 38,495 45,315 30,443 22,046
Ford Econoline/Clubwagon 195,035 176,480 186,690 206,026 202,024 187,027 159,565
Small Pickup/Large Pickup
Ford Ranger 309,085 288,393 298,796 328,136 348,358 330,125 272,460
Lincoln Blackwood             137
Ford F-Series Pickup 658,202 744,189 710,156 787,552 806,579 820,248 864,698
Total 3,894,346 3,899,630 3,914,947 3,981,871 4,147,351 4,140,844 3,891,137
Total PAG Brands 277,430 271,117 300,591 332,218 357,604 380,173 332,059

Source:
  Ward's Automotive Yearbook, 2001 data based on Ward's Automotive Reports.
Note:
  1.Segmentation based on Ward's. * is Imported from outside Canada and Mexico.
  2.Volvo 800 Series including 200 Series 7 units in 1995.
 

Copyright(C) 2001 MarkLines Co., Ltd. All rights reserved.

footer
Japan USA Thai China
source: MarkLines Co., Ltd. Copyright(C)MarkLines Co., Ltd. All rights reserved.