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Auto Industry Analysis Report

Sep. 7, 2004 No.307


Hino Motors to Launch Production of Medium-Duty Trucks Exclusive for
North America in the U.S. and Production of Large DE in China Autumn 2004

Under long-term global sales goal of 150,000,
overseas sales expected to surpass domestic sales in FY 2006



  Hino Motors sets the long-term international sales goal at 150,000 (truck/bus sales of FY 2002 were 60,485, while those of FY 2003 were 87,018). The unit sales scale will boost Hino Motors to one of the world's top 5 makers in the over three-ton truck markets. Aiming at the long-term goal, Hino Motors will fully enter into the U.S. market where Hino Motors set up the sales target of FY 2010 at 30,000 (sales record of FY 2003 was 1,979). The company sets the sales target of FY 2010 at 20,000 or 30,000 in the Chinese Market where joint production with the Chunlan Group was said to be promising. Sales target for the ASEAN region is set at 30,000 or 40,000 through the business structure consisting of independent manufacturing and sales companies since 2003 in Thailand and Indonesia forming the core business bases for the region.

  The following describes Hino Motor's business review and the latest movements North America and China where the company will establish new core business. Hino Motors will start commissioning the production of vehicles exclusive for North America (Class 4 to Class 7 hood-type trucks) to Toyota TABC starting in autumn 2004.

  In addition, Hino Motors will start production of large diesel engines in China also starting in autumn 2004. While the company began negotiations with the Chunlan Group about the plan of joint production of trucks, Beijing has imposed a limitation on foreign auto maker groups to have Chinese joint venture partners up to two. Sources say that the company withdrew the tie-up with Chunlan, considering joint partnership with FAW, instead.


■Sales of FY 2003 exceeds one trillion Yen for the first time; overseas sales expands 32% to 150 billion Yen

  Hino Motors's sales of FY 2003 exceeded one trillion Yen for the first time to one trillion 51.6 billion Yen. Of these sales, domestic business expanded 30% to 512.6 billion Yen thanks to demand under the emission gas regulations; overseas business of which exceeded 100 billion Yen in FY 2002 also expanded 32% to 150 billion Yen; and sales for Toyota were 388.6 billion Yen. Operating profit jumped by 2.3-fold to 44.6 billion Yen.

  Hino Motors initially saw that domestic sales would be 89,000, projecting a 24% drop in gross demand for medium duty trucks associated with shrinking demand to meet the strengthened emission gas regulations. Fortunately, Hino Motors received more orders than expected between April and May. Thus, the company raised the projections in May 2004 as follows: from 89,000 to 93,000 for gross demand for medium-duty trucks; and, in projection of FY 2004, from 42,100 to 43,900 for domestic truck/bus sales, 980 billion Yen to 990 billion Yen for integrated sales, and from 31 billion Yen to 35 billion Yen for operating profit.

■Hino Motors Consolidated Financial Results (Million Yen)
  FY1998 FY1999 FY2000 FY2001 FY2002 FY2003 FY2004 Plan
Announced
in Apr.
Announced
in May
Sales Domestic
Overseas
Toyota
59,231 65,506 404,600
79,600
219,800
397,800
96,100
264,700
393,600
114,200
342,500
512,600
150,300
388,600
455,000
190,000
335,000
 
Total 432,284 653,287 703,998 758,640 850,317 1,051,586 980,000 990,000
Operating profit(loss)
Ratio
Ordinary profit(loss)
Net profit(loss)
(37,592)

(42,654)
(36,659)
(27,458)

(25,685)
(21,837)
5,649
0.8%
3,056
(13,301)
8,991
1.2%
4,622
8,369
19,185
2.3%
16,582
4,959
44,567
4.2%
44,566
34,023
31,000
3.2%
30,400
16,400
35,000
3.5%
Investment for PPE
of which:overseas
Depreciation
  23,577

44,536
20,017
200
38,188
25,690
1,400
31,780
27,783
2,500
31,480
51,400
12,500
29,500
53,400
17,900
31,900
 
R & D costs   22,996 23,589 27,055 28,754 30,100 31,600  
Source: Hino Motors Financial Results
Note: Hino Motors revised up projection of sales and operating profit of FY 2004 in the announcement of the "Medium Term Plan of FY 2004" in May 2004.

■Hino Motors Consolidated Production and Sales Volume (units)
  FY1999 FY2000 FY2001 FY2002 FY2003 FY2004 Plan
Announced
in Apr.
Announced
in May
Production Trucks/Buses 45,421 49,821 52,965 57,856 87,070 83,600  
Toyota consigned vehicles 135,459 140,734 141,045 191,743 222,676 212,700  
Sales Domestic
Overseas
30,002
14,965
33,136
19,380
34,011
21,448
34,742
25,743
51,242
35,776
42,100
43,300
43,900
Trucks/Buses Total 44,967 52,516 55,459 60,485 87,018 85,400  
Toyota consigned vehicles 135,459 140,734 141,045 191,743 222,676 212,700  
 
■Hino's forecast for the Japanese market (units)
  FY2002 FY2003 FY2004 Plan
Announced
in Apr.
Announced
in May
Heavy-duty trucks
Medium-duty Trucks
Trucks Total
37,700
41,000
78,700
55,100
62,200
117,400
41,000
48,000
89,000
93,000
Light-duty Trucks 95,200 146,900 107,000  
Grand Total 173,900 264,300 196,000  
Source: Hino Motors Financial Results
Note: Hino Motors revised up domestic gross demand for medium-duty trucks and sales projection of Hino vehicles in the announcement of the "Medium-Term Plan of FY 2004" in May 2004.

■Hino Motors Consolidated Sales by Division
  Unit Sales Sales Amount(Million Yen)
FY2001 FY2002 FY2003 FY2001 FY2002 FY2003
Truck & Bus Domestic
Overseas
34,011
21,448
34,742
25,743
51,242
35,776
222,794
74,730
222,717
88,120
325,585
121,656
Total 55,459 60,485 87,018 297,525 310,837 447,241
Consigned
vehicles
Vehicles
Parts for overseas production
141,045 191,743 222,676 176,315
55,618
248,938
57,913
296,078
58,102
Total 141,045 191,743 222,676 231,934 306,852 354,181
Supply Parts Domestic
Overseas
      45,439
13,331
44,055
11,329
48,947
11,298
Total       58,770 55,384 60,246
Others Domestic       129,596 126,851 138,101
Overseas 8,072 14,736 17,387
Toyota 32,740 35,655 34,428
Total       170,410 177,243 189,917
Grand Total       758,640 850,317 1,051,586
Source: Hino Motors Financial Results

■Breakdown of Consigned Vehicles and Engines (Unconsolidated)
  Unit Sales Sales Amount (Million Yen)
01 02 03 01 02 03
Consigned
vehicles
CBU (Hilux)
KD (Dyna)
130,437
10,002
171,631
19,624
187,400
34,817
153,812
19,156
221,582
24,569
248,092
45,374
High Mobility Wheeled Vehicles
Parts for overseas production
606 488 459 3,347
55,618
2,786
57,913
2,611
58,102
Total 141,045 191,743 222,676 231,934 306,852 354,181
Engines Domestic
Export
5,429
2,022
4,960
1,803
4,847
1,765
3,835
2,120
3,503
2,221
3,554
2,120
Total 7,451 6,763 6,612 5,955 5,725 5,675


■Overseas business to surpass domestic unit sales in FY 2006; Hino Motors to develop Toyota commercial vehicles

  Hino Motors announced in May 2004 the medium term business plan between FY 2004 and FY 2006 (a three-year rolling plan annually announced since FY 2002. The first year of a plan is used for the name of the plan. The plan announced in May 2004 is called as the 04 medium term plan (Chukei in Japanese)). According to the plan, the company broadly divided its basic business into Hino brand business line and Toyota brand business line. For domestic business of the Hino brand business line, Hino Motors will focus on reforming the profit structure of truck business and to completed vehicle business.

  To strengthen overseas business, Hino Motors will invest 57.5 billion Yen of 165.5 billion Yen for three years. Investment in overseas business will surge up from 200 million Yen as a record of FY 2000 to 17.9 billion in FY 2004. The company will reduce manufacturing costs through increasing local buying in Asia. It will refresh sales services to establish a sales structure on the 10,000-scale earlier in North America. In China, the company aims at full business expansion.

  Overseas sales of FY 2003 were 35,700 equal to 41% of integrated unit sales. The company plans to expand the sales by 57% to 67,100 in FY 2006 surpassing domestic unit sales.

  Hino Motors will start production of engines in China from November 2004. Thus, the company plans sales of 42,800 engines in FY 2006 equal to 6.5-fold of sales record of 6,600 in FY 2003.

  As a part of Toyota business line, the company will undertake development of Toyota's frame-attached vehicles to establish a position as a global chassis supplier. Although Toyota will transfer the production of light-duty trucks produced at the Toyota Head Plant to the Hino Hamura Plant from 2005, Hino Motors sees that contract production volume will decrease because contract production of Hilux will expire in FY 2005.

■Hino Motors Three-year Medium term Business Plan (FY2004-FY2006)
■Sales and Profit Plan
  FY2003 FY2004 FY2005 FY2006
Consolidated Sales (100 Million) 10,515 9,900 10,300 10,500
Operating profit (100 Million) 445 350 490 530
Operating margin (%) 4.2% 3.5% 4.8% 5.0%
ROE (%) 17.0% 8.3% 12.6% 10.7%

■Unit Sales Plan by Division (units)
  FY2003 FY2004 FY2005 FY2006
Domestic Heavy Trucks
Market Share
15,456
28.0%
13,500
30.0%
15,900
30.5%
16,100
31.5%
Medium Trucks
Market Share
18,184
29.2%
14,400
30.0%
16,200
30.5%
14,900
30.5%
Light Trucks
Market Share
14,704
10.0%
13,600
12.0%
18,700
13.0%
17,800
14.0%
Trucks Total 48,344 41,500 50,800 48,800
Buses
Market Share
2,846
20.1%
2,400
21.0%
2,500
22.0%
2,500
23.0%
Domestic Total 51,190 43,900 53,300 51,300
Overseas Unit Sales 35,705 43,100 51,500 67,100
Toyota Consigned vehicles 222,676 213,000 160,000 143,000
PE Engines 6,612 14,800 24,600 42,800
Source: Hino Motors Press release on May 31, 2004


■Hino Motors to reform profit structure of domestic business through introducing modules and promoting completed vehicle business

  In the domestic business, Hino Motors aims at cost reduction for the next generation models by 30% over FY 2003 through introducing modules, reducing undercarriages etc. In addition, the company will expand completed vehicle business begun with light-duty trucks in FY 2003. It will also develop a structure for simultaneous production of chassis and special equipment with major special equipment makers, while reducing special equipment makers to 30. The company aims at expanding profit and shortening delivery time.

  Reorganization of bus businesses is underway to consolidate the bus divisions of Hino Motors and Isuzu Motors, both of which had made effort to integrate bus businesses since October 2002. Both companies, in August 2004, finally announced merger of JBus, Hino Auto Body and Isuzu Bus effective on October 1, 2004. JBus had been founded to prepare for the merger. After consolidating development functions in order, the new integrated bus company will introduce part of vehicles in compliance with the new long-term emission gas regulations in the market.

■Hino Motors aims at cost reduction by 30% over FY 2003 for the next generation models through introducing modules
■Hino Motors' set modules not only to reduce the number of parts but also to meet various needs
  Hino Motors will set modules not only to reduce the number of parts but also to meet various needs. The company has divided car bodies into cabs, front-ends, rear-ends and bodies. They are divided further by component unit and by function module. Combination of these parts and modules will create varieties of vehicles. Modules will be shared among classes. The company plans to introduce these modules in new models to be launched in 2005.
  The company successfully reduced the number of control items of spare parts from 2.91 million items to 640 thousand items till FY 2003. The company will further reduce them to 300 thousand items in a couple of years through introducing modules.
■Annual cost reduction of a billion yen in FY 2003 through implementing completed vehicle business
  Hino Motors reduced, in April 2003, the number of special equipment makers which have transactions with Hino Motor's affiliate dealers to 30. Sources say that the company successfully saved about a billion Yen including directly cut costs of 600 million Yen and business expenses etc. for the initial year.
  In addition, the company will establish a simultaneous production structure of main bodies and special equipment together with major special equipment makers including Nihon Fruehauf etc. to reduce inventory by one-month delivery after receiving orders. The company aims at a win-win business structure among three parties, i.e., chassis makers, special equipment makers and customers.
■Drastic reduction of types of undercarriages; for Profia launched in October 2003, those reduced from 101 to 33
  Hino Motors reduced types of undercarriages for the new Profia launched in October 2003 from 101 to 33. The company will also reduce undercarriages for new models to be launched for the future to one tenth to reduce parts items and manufacturing costs. The company plans to integrate these undercarriages to share with overseas models.
■Integration of bus divisions with Isuzu to restructure bus business
  Hino Motors and Isuzu Motors founded JBus Limited in October 2002 to prepare for integration of bus business units. For consolidating Hino Auto Body and Isuzu Bus which were bus makers subsidized by both companies, JBus would start preparation October 2003 according to a plan.
  These companies, however, agreed in September 2003 to postpone final integration to October 2004. Also they agreed to make JBus a holding company of Hino Auto Body and Isuzu Bus. As to new model vehicles, Hino Motors will have charge of sightseeing busses and Isuzu Motors will have charge of route buses for the immediate future. They will supply each other. Both company's sales channel will remain as is.
  Hino Motors and Isuzu Motors announced in August 2004 that there is no change in schedule to merge the three companies, JBus, Hino Auto Body and Isuzu Bus on October 1, 2004. Both companies will consolidate development functions. The merger is intended to sharpen the competitive edge through consistently handling from development, procurement to production. Emerging JBus will introduce part of those in compliance with the new long-term emission gas regulations for its first designed models in the market.
Source: Hino Motors Press releases on Sep. 12, 2003/Aug. 30, 2004


■Hino Motors separates manufacturing and sales departments in Thailand and Indonesia to strengthen business bases

  To strengthen the business structure in the core market next to Japan, the ASEAN region, Hino Motors has separated the manufacturing and sales departments into independent companies in Thailand and Indonesia in line to increase efficiency through specializing and concentrating each function to each company. The manufacturing companies will increase local buying to reduce costs.

  The manufacturing company in Thailand, Hino Motors Manufacturing supplies frames, chassis etc. to the IMV manufactured by Toyota in addition to Hino brand vehicles. As to sales, Hino Motors will concentrate sales of Toyota's two or three-ton trucks on Hino Motors Sales. Sales target of FY 2004 in Thailand is set at 9,800 more than FY 2003 by 30%.

  In Indonesia, PT Hino Indonesia Manufacturing will build a new plant to manufacture buses and trucks of GVW class from 10 tons to 24 tons.

■Hino Motors separates manufacturing and sales divisions in Thailand and Indonesia to strengthen the business bases
■In Thailand, manufacturing company supplies parts for IMV; Hino Motors integrates sales of Toyota commercial vehicles to HMST
  Hino Motors span off its local subsidiary in Thailand to a manufacturing company, HMMT or Hino Motors Manufacturing (Thailand) and HMST or Hino Motors Sales (Thailand) in June 2004.
  HMMT will produce on a commission basis part of the IMV manufactured by Toyota in Thailand as transfer of production of the Pickup for export by Hino Motors in Japan for Toyota. HMMT will supply frames, chassis and real axles for IMV to support the IMV project. IMV related investment by HMMT was three billion Baths.
  Hino Motors released a Thai-made two to three-ton class truck, the Dutro, in October 2003. Sales target is at 500. This was the first time for Hino Motors to produce and sell its light-duty trucks in Thailand. Till then, the company sold the old Toyota Dyna under Hino brand, which were supplied under the OEM contract with Toyota. In Thailand, Hino and Toyota will concentrate sales of Toyota and Hino Motors made two to three-ton trucks made to Hino Motors to enhance sales efficiency.
  Hino and Toyota is concentrating sales of trucks to Hino also in Australia.
■In Indonesia, Hino's new plant start producing heavy-duty trucks and buses in September 2003
  Hino Motors span off its local subsidiary in April 2003 into a manufacturing firm, PT Hino Indonesia Manufacturing, and a distributor, PT Indomobil Sukses International Tbk.
The manufacturing firm, PT Hino Manufacturing Indonesia, built a new plant which started manufacturing in September 2003.
  The new plant with premises of 120,000 square meters and the building of 16,200 square meters is at the Kota Bukit Indah Industrial Complex in Purwakarta. The plant with the annual production capacity of 3,000 per shift produces GVW from 10-ton to 24-ton class busses and trucks. Although the Asian Currency Crisis forced the company to suspend construction of the plant in 1997, the company resumed the construction in 2002. HIM has been assembled engines for busses and trucks in-house, while it commissioned assembling vehicles to National Assembler. The new plant will assemble both engines and vehicles for the future.
Source: Hino Motors Annual Report 2003 Press releases on Jan. 22, 2003/Apr. 23, 2003


■Toyota TABC starts contract manufacturing of trucks exclusive for North America, targeting sales of 10,000 in FY 2006

  Hino Motors announced in 2002 that it would fully enter into the U.S. market. The company has exported hood type four-ton class trucks developed exclusively for North America since autumn 2003. TABC (California) Toyota's parts plant manufacturing truck beds, catalyst converters etc. will start contract manufacturing of vehicles exclusive for North America from October 2004.

  As to sales, Hino Motors tied up with Penske Automotive Group proven in lease and rental of commercial vehicles in May 2003. The company will reduce 120 dealers to 70 dealers first, planning to increase again to 100 dealers under the partnership with Penske. In addition the company will tie up with trailer specialized dealers such as Mack Truck to achieve sales of 3,400 in FY 2004 (increase by 70% over FY 2003), 10,000 through 150 dealers in FY 2006 and 30,000 in FY 2010.

  Hino Motors will build a new plant in Arkansas to start production in 2006. The new plant will produce differentials , rear axles and suspension related parts for the Tundra, a pickup truck, which Toyota will produce at its Texas Plant from 2006. Hino Motors says that the company will focus on achievement of annual sales of 30,000 through developing sales network as set for the mid term target for a time being.

■Hino Motors announces May 2003 to fully enter into U.S. market
■Hino Motors ties up with Penske Automotive Group to restructure dealers and U.S. Hino
  Hino Motors will restructure the joint distributor with Mitsui and Co., Ltd., the U.S. Hino through partnership with Penske Automotive Group. The company name was changed from Hino Diesel Truck USA to Hino Motors Sales USA.
(1) Hino increased capital from eight million dollars to 22 million dollars. After the capital increase, the equity structure is as follows: Hino has 50% stake, PCP Holding has 25% and the Mitsui Group has 25%.
(2) Under the partnership with the Penske Automotive Group, (1) the group's lease and rental division will deal Hino vehicles; (2) the group will establish dealers in areas without dealers at the present; and (3) the group will accept a vice president in charge of sales.
  The Penske Automotive Group is a proven company in lease and rental of commercial vehicles, sales of passenger vehicles, auto race etc. with consolidated sales of 11 billion dollars. The group has a close and long-term relationship with Toyota.
■Hino to restructure manufacturing firm for local production
  Hino Motors will change the name of Hino Motors International, which has supplied spare parts to Central and South America until today, to Hino Motors Manufacturing. The renamed company will be rebuilt as a manufacturing company having the following No. 1 to 3 functions.
  (1) Hino Motors Manufacturing will build a new plant to manufacture components for Toyota's local plants; (2) the company will assume responsibility for contract manufacturing of vehicles exclusive for North America at TABC starting from October 2004; and (3)the company will procure parts for vehicles exclusive for North America.
Source: Hino Motors Press release on May 29, 2004

■Hino will develop trailer specialized dealers to strengthen U.S. sales network, while increasing dealers to 150
  Hino will reorganize the sales network in the U.S. The company will reduce about 100 dealers to 70, referring to sales records. In addition, the company intends to expand sales through new sales agreement with trailer-specialized dealers of the Mack Truck etc. to deal Hino brand vehicles together. The company aims at a sales network consisting of the total 150 dealers with sales force for trucks.
Source: Nikkan Kogyo Shinbun Feb. 26, 2004

■Hino to manufacture parts for Toyota at Arkansas Plant from 2006
  Profile
Location Marion City, Arkansas State
Start production October 2006
Produced items Differentials, rear axles, suspension related parts for the Tundra which Toyota will produce at the Texas Plant from 2006
Production capacity About 300 thousand per year in unit
Invested amount 160 million USD
Number of employees 280 employees
Source: Hino Motors Press release on Jul. 24, 2004

  Hino Motors introduced medium duty class trucks exclusive for North America. Annual sales of these vehicles in the U.S. were 180 thousand to 250 thousand. Sales fell below 200 thousand from FY 2002 to FY 2003, while sales increased 24% to 130 thousand between January and July in 2004 over previous year. In addition to truck specialized major firms, such as Freightliner and Navistar, GM sells 30,000 to 40,000 per year and Ford sells 50,000 to 70,000.

■Medium & Heavy Truck Unit Sales in the US and Canada
■Medium/Heavy Duty Truck Sales in the US (units)
  1998 1999 2000 2001 2002 2003 Jan.-Jul.
2003
Jan.-Jul.
2004
Class 4
Class 5
Class 6
Class 7
43,357
25,189
31,586
114,662
49,423
30,353
48,115
130,983
47,417
29,165
51,169
122,614
52,037
24,362
42,430
91,564
37,827
24,003
45,095
69,328
39,616
28,980
51,040
66,789
22,584
16,430
28,523
36,863
27,051
21,016
42,576
41,330
Medium Total 214,797 258,874 250,365 210,393 176,253 186,425 104,400 131,973
Heavy (Class 8) 209,483 262,316 211,553 139,614 146,031 141,964 76,321 107,184
Medium+Heavy 424,280 521,190 461,918 350,007 322,284 328,389 180,721 239,157
Source: Ward's Automotive Reports
■Medium/Heavy Duty Truck Sales in Canada (units)
  1998 1999 2000 2001 2002 2003 Jan.-Jul.
2003
Jan.-Jul.
2004
Medium Duty
Heavy (Class 8)
7,511
29,094
15,124
30,984
14,058
27,905
12,525
18,495
11,598
20,341
11,883
22,481
6,849
11,672
8,489
16,058
Medium+Heavy 36,605 46,108 41,963 31,020 31,939 34,364 18,521 24,547
Source: Ward's Automotive Reports
Note: Truck classifications in the US and Canada are shown below.
■Truck classification by GVW (pounds)
  Light Duty Medium Duty (Hino's market) Heavy
Class 1~3 Class 4 Class 5 Class 6 Class 7 Class 8
GVW
(pounds)
≦14,000 14,001-
16,000
16,001-
19,500
19,501-
26,000
26,001-
33,000
Over 33,001
GVW (tons) ≦6.4t ≦7.3t ≦8.8t ≦11.8t ≦15.0t Over 15.0t

■Medium Duty Truck Sales (Class 4-Class 7)Sales in the US by Make (units)
  1998 1999 2000 2001 2002 2003 Jan.-Jul.
2003
Jan.-Jul.
2004
GM
Ford
Freightliner
34,607
60,064
34,168
42,574
73,193
47,782
41,490
68,068
46,265
36,127
55,452
41,117
29,757
46,783
33,866
27,276
46,471
41,831
15,258
26,638
22,770
18,678
36,699
30,739
Navistar
Paccar
Volvo
Mack
64,231
2,180
15
1,545
69,617
3,463
1
1,511
67,211
4,000

1,126
52,647
4,076

602
44,517
5,097

699
47,681
6,544

454
26,827
3,427

369
30,135
4,761

20
Hino
Isuzu (domestic)
Isuzu (imported)
1,453
1,742
8,216
1,564
3,134
9,367
1,984
3,098
10,075
1,500
3,867
9,726
1,695
2,556
6,690
1,979
1,750
6,937
1,094
1,026
4,087
1,318
702
5,099
Mitsubishi Fuso
Nissan Diesel
3,494
3,082
3,800
2,868
3,343
2,279
3,115
1,665
2,959
1,634
3,639
1,863
2,024
880
2,508
1,314
Others     1,426 499        
Medium Total 214,797 258,874 250,365 210,393 176,253 186,425 104,400 131,973
Source: Ward's Automotive Reports

■Hino Motor's Medium Duty Truck Sales in the US and Canada (units)
  1998 1999 2000 2001 2002 2003 Jan.-Jul.
2003
Jan.-Jul.
2004
Class 4
Class 5
Class 6
Class 7
260
417
614
162
270
412
684
198
375
448
879
282
309
326
669
196
319
320
830
226
326
377
1,012
264
191
219
548
136
178
233
739
168
US Total 1,453 1,564 1,984 1,500 1,695 1,979 1,094 1,318
Sales in Canada       854 923 990 586 739
Source: Ward's Automotive Reports


■Hino Motors to produce large diesel engines in China from November 2004 and to start production of middle sized diesel engines within FY 2005

  Hino Motors announced in September 2003 that the China Government approved Hino Motors to establish a joint venture with Shanghai Diesel Co., Ltd. of the Shanghai Electric Group; therefore, the company will launch large 10.5-litter diesel engines on the target of November 2004. The company plans to produce 3,000 in FY 2005 and 15,000 in FY 2008 (sales of 15 billion Yen).

  The joint venture company plans to increase the local buying rate from initial 30% to 70%. The company supplies diesel engines (DE) mostly to heavy-duty track makers in China. It will also supply the DE to Hino Motors, when the company starts local production of completed vehicles. The joint venture company is Hino's first full scale engine production base abroad.

  Expecting that demand for medium size DE will be higher than that for large sized DE, including those for construction equipment etc., Hino Motors will start production of J-type medium size engines within FY 2005. It is expected that Hino will revise sales target from 15,000 in the initial plan for FY 2008 upward by two-fold to 30,000 or more.


  As to truck production in China, Hino Motors has applied to the Chinese Government for a joint venture with a local electric machinery maker, the Chunlan Group, to develop and manufacture China exclusive trucks. The company, however, withdrew the application. Sources say that the company is considering a tie-up with FAW. Following Beijing's new automobile policy to limit joint venture partners against overseas automobile maker groups, Hino Motors will review business in China as a member of the Toyota Group. If FAW and Hino Motors establish a joint venture company, it will allow the Toyota Group to realize a complete line production to jointly produce passenger cars to commercial vehicles in full-line with FAW, including Daihatsu mini cars.

■Hino to produce large DE in China in November 2004
  Outline
New company name Shanghai Hino Engine Co., Ltd.
Location Shanghai's Global Industrial Village
Capital 29.98 million USD (about 3.5 billion Yen)
Equity position Hino: 50%; Shanghai Diesel (Shanghai Diesel Machinery Co., Ltd.): 50%
Hino's responsibility Supplying KD and spare parts, providing design techniques, manufacturing engineering and manufacturing know-how
DE to be produced Hino P11C engines (10.5 litters) and Euro 3 compatible 325 to 380PS
Sales target Begins with 250 per month for the first year. Hino plans to soon introduce medium size engines (J-type).
Source: Hino Motor Press release on Sep. 19, 2004


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